— HERE'S WHAT YOU GET —

• Module 1: Set Up For Success

  Get ALL the tech stuff out of the way right upfront. Set up your business manager and ads manager, learn what a pixel is and install it, and much more!

  Module 2: Know Your Numbers

  BEFORE you set up your first ad, we dive into how to interpret your results so you can set realistic goals and budgets for your ads. You will also be able to steal my best ad-reporting shortcuts and learn how to interpret the MOST important data and make changes based on results.

  Module 3: Understand Your Objective

  Choosing the correct objective inside of Ads Manager (conversions, traffic, engagement, etc) is the first (very important!) decision you make inside of ads manager. Learn exactly what each objective means and which you should choose for YOUR specific goals.

  Module 4: Determine Your Targeting

  Targeting your ad is SO much more than just choosing "parents within 20 miles" of your business. In fact, this is where most Facebook and Instagram ads go awry. Learn how to develop better as targeting by using custom audiences to their full potential, creating IG story-specific ads, retargeting your customers and web visitors, and more!

•  Module 5: Craft Effective Copy

  Learn exactly how to write copy that CONVERTS clicks into paying customers. In this module we will dig into the exact clients YOU want to attract, and exactly how to convey the value of your services in a way that speaks  to their soul and makes booking with you a NO-brainer!

  Module 6: Nail Your Ad Creative 

  Learn what's working RIGHT NOW (this is a brand new course with only the most up-to-date strategies) when it comes to getting potential customers to "stop their scroll" and notice YOUR ads in a sea of social media noise.

  Module 7: Nurture and Convert Your Leads

  It's not sustainable to expect that ALL your bookings will come directly from ads. Learn how to capture the contact info of those who do NOT book right away- and create an automated email sequence to turn browsers into buyers. 

  Module 8: Moving Forward

  In this module you will take everything you have learned up to this point and put together your rock-solid strategy for all of 2022 and beyond. Even when Ads Manager makes changes or new Apple iOS updates come up, you will be READY to adapt and thrive!