So How EXACTLY Will Blogging Book More Birthdays?

When you create and publish optimized blog content to your website, search engines (like Google!) show this content to people in YOUR area already searching for Birthday Party information through keywords like, "birthday venues near me", or "best birthday party venue in __ (your town)! Through regular and consistent publishing, your site will gain "authority" from search engines and you will float to the top of Birthday Party search results!

I put ALL the details in my blog you can read here!

Blogging can help bridge a gap your followers may be facing that has thus far prevented them from becoming your customers.

I encourage business owners to come up with a list of common objections, questions, or complaints their customers have, and use that as an opportunity to come back to them from a point of education.

For example, if you own a gymnastics studio and people commonly complain that your party prices are too high, you can create the following free blogs you can then point people with this objection to.

• 10 Reasons People LOVE Our Parties (this one helps convey value and justify price)
• 7 Ways We Go Above and Beyond To Serve Party Clients (this one helps differentiate you against competition and also helps covey and justify value/ price)
• 5 Ways to Save Money With DIY Decor- Brought to you by Our Customers (this one help them envision how others made the party of their dreams happen, even on a budget, at your venue)

While I firmly believe that not every customer is right for every business, and that it is best to turn customers away whose values do not align with our own, blogging CAN help those who are on the fence make a more simple and informed decision about whether or not they do want to book with you or purchase from you.

Plus, this strategy of coming from a point of education will avoid you or your team members coming across as defensive when attempting to justify your price or policies.

I am a big fan of offering a brief yet validating 1-2 line response to complaints or objections and then pointing the concerned customer to a place where they can learn more if they choose.

No! These "done-for-you" blogs are about 80% ready to post. There are highlighted portions in each professionally-written template for you to add personal stories, unique anecdotes, and information unique to your business! You can also further customize your posts by choosing stock photos from our collection that best represent your space OR use your own!

When you run an ad, like a Facebook ad, a radio ad, or a print ad-- your results dry up completely when your promotion is over or when you stop spending money.

Similarly, when you post on Instagram or Facebook, the shelf-life of that post (the length of time it will appear in the newsfeed of your followers) is very short. While hashtags and shares can help grow your audience, as soon as you stop posting… you stop seeing results.

And with the algorithms favoring ads more and more, social media is almost becoming a pay-to-play game.

Search engines are different.

Search engines are DESIGNED to get people exactly what they are looking for, as quickly as possible.

Search engines are MADE to convert browsers into buyers. They are solution oriented.

One of the best features of blogging is that you can steadily drive NEW traffic to your website for YEARS after you publish a post.

While I do like to go into my old posts and make updates to keep the content fresh (in Google’s eyes!) and relevant (to my customers!), once the work is done and a post is published… you can expect long-term ROI from that post.

One of the first things I tell local business owners to do is to install Google Analytics into their websites (it’s free and easy!) and use Google My Business to keep track of their stats.

In my business, I monitor my traffic sources monthly and I am always pleased to see that some of my more popular posts are still ranking and still getting NEW eyes on my website 3-4 years after they were published!

It couldn't be simpler! I utilize google drive, and you can download a new blog each month to customize as your own and post to your site! I will also email them out for your convenience! You will also get access to our "hub" with exclusive tips, trainings, and MORE!

When you become a member, you will gain access to trainings, tutorials, and our checklists to ensure you are able to utilize the material correctly and to their full potential!