Opening Your Doors Was the Hard Part. Keeping Them Open — Profitably — Is Where Most Owners Get Stuck.
Play Maker Society is the monthly membership where 200+ indoor playground owners get group coaching with Michele Caruana, advanced revenue trainings, guest experts, and a community that actually understands this industry — so you never have to figure it out alone again.
JOIN PLAY MAKER SOCIETYJUST $47/MONTH Or SAVE $188 with annual — that's 4 months FREE
You Made It Past Opening Day. So Why Does It Still Feel This Hard?
Nobody warns you that running an indoor playground is a completely different job than opening one. Now you're the one dealing with:
- Slow seasons that make you question everything (and a bank account that feels it)
- Parties that don't book themselves — and memberships that churn faster than you can sell them
- Hiring, training, and losing staff… then doing it all over again
- One-star reviews, copy-cat competitors, rising costs, and customer drama
- Being the owner, manager, marketer, party host, and janitor — all before noon
And the worst part? Nobody around you gets it. Your friends and family love you, but they've never had to explain to a landlord why January revenue looks like that.
JOIN PLAY MAKER SOCIETY
You don't need another generic business course. You need people who are running the exact same business you are — and a coach who's done it, sold it, and studied what the most profitable owners in this industry do differently.
Hi, I'm Michele Caruana…
I opened and ran multiple profitable indoor playground locations — then successfully sold them so I could dedicate my career to coaching owners like you. Since 2015, I've worked with over 900 operating owners, traveled to study what my most successful students do, and turned all of it into the trainings, systems, and community inside Play Maker Society.
I've seen what works right now — in businesses of every size, in markets across the country — and every month, I bring it straight to you.
JOIN PLAY MAKER SOCIETY
Everything You Get as a Play Maker Society Member
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Monthly Group Coaching With Michele
Bring your real numbers, real problems, and real decisions to monthly group coaching calls. Get direct answers from someone who's owned, operated, and sold in this industry — without paying 1:1 consultant rates.
Continuous Q&A — You're Never Stuck
Post a question any day of the week and get answers from Michele and 200+ owners who've likely faced the exact same thing. Staffing issue on a Saturday? Weird insurance question? Someone in here has been through it.
Advanced Monthly Trainings
Go deeper than any startup course ever could: advanced party strategy, membership growth and retention, pricing, promotions, and the revenue levers that separate surviving owners from thriving ones.
Guest Expert Trainings
Lawyers, accountants, HR specialists, and marketing pros — brought in to answer the questions that would otherwise cost you hundreds per hour.
The Members-Only Community
A private Facebook group of 200+ motivated owners — many open for years, some on their second and third locations. This is the room where owners share what's actually working in their businesses right now.
The 7+ Year Training & Post Vault
Instantly search years of trainings, Q&As, and real owner discussions. Whatever challenge you're facing this week, the answer is probably already in the vault.
Bring Your Business Partner — FREE
Upgrade to an annual membership and one membership covers you AND your business partner. Two seats, one price, zero “wait, let me ask my partner” delays.
Discounted Live Event TicketsÂ
Members get first access AND discounted tickets to our live, in-person events — where the connections (and breakthroughs) get even bigger.
Play Maker Society Is Built for Current Owners
It's for you if:
- You've been open 1 year or more and want to grow revenue, not just keep the lights on
- You're tired of guessing and want proven strategies from owners a few steps ahead of you
- You want a coach and a community in your corner — without a consultant's price tag
It's NOT for you if:
- You're still in your business' infancy (< 1 year open), OR the planning/pre-launch phase — start with Play Cafe Academy.
You Didn't Open This Business to Do It Alone.
Every month you spend guessing is a month your competitors — and the 400+ owners inside — are moving ahead. Join Play Maker Society today and get instant access to the coaching, trainings, vault, and community that make this business feel possible again.
Laura, Prospective Indoor Playground Owner
"I submitted the business plan I created with Michele's template and won a state contest for funding!"
Gloria, Owner of Looma Space in California
"Both Play Cafe Academy and Play Maker Society were instrumental in launching my business. I can hear from other play cafe owners throughout the entire country, and see how they're doing things."
Tiffany, Owner of My Play Cafe in Missouri
"SOO worth it, now more than ever. I would have been lost without the support from this course and group. We just had our best month ever!"
I'll see you on the inside! — Michele
Apply For Access to Play Maker SocietyÂ
Once approved, the cost of membership is $47 per month (or get 4 FREE Months with an annual membership) and includes regularly scheduled group calls on Zoom (with 7+ years of recorded calls searchable via AI), a private Facebook group for members, advanced trainings, templates, and resources to grow your business, and much more!
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DISCLAIMER: You will not be charged until your application has been approved. Please note this application process is ONLY available for owners who have been in business for a MINIMUM of 12 months. New or prospective owners MUST sign up for Play Cafe Academy before joining Play Maker Society. I require this because I want your business to be set up for success from the very start-- and Play Cafe Academy is that strong foundation ESSENTIAL for building off those skills and strategies in Play Maker Society!Â
