008: [Case Study] Using Messenger Marketing to Grow an E-Commerce Business
Join host Michele Caruana and Corey Smith, founder of Mighty Paw, while they discuss how Mighty Paw uses Facebook Messenger marketing to grow their business both through new customer acquisition and nurturing current customers with more relevant content.
Even if you do NOT have an e-commerce based business, Corey provides many insightful tips and strategies any business owner looking to grow can learn from!
In this episode, you’ll learn:
- How Mighty Paw got started with messenger marketing and how you can too
- The challenges the face with this tactic
- How they use messenger marketing to grow both their website sales AND amazon sales, and how these strategies differ
- What Corey thinks of people claiming messenger bots or automations are “spam”
- Creative tips to get customers to opt-in to your messenger at the lowest possible cost
- Which strategies Corey and Mighty Paw is excited to try in the second half of 2019
Plus so much more! Don’t forget to check out Mighty Paw’s amazing products over at mightypaw.com!
