If you are a business owner that runs any sort of Facebook or online ad-- you’ve likely heard of the “Apple V. Facebook” war, brought on by the newest iOS14 Apple device update that Apple will soon be pushing for all users.
So, what is this iOS 14 update? And Why does Facebook care?
Basically, Apple is making it a lot easier for people to opt out of...
If you have ever run a Facebook or Instagram ad, chances are you’ve come across the term “relevance score.” Nowadays, some people may also be seeing ad quality ranking, engagement rate ranking, and conversion rate ranking.
Here is a screenshot of one current ad I am running:
According to Facebook, “Your relevance score or quality score estimates how well your ad is resonating with the people you want to reach. The higher your ad's relevance score or quality...
I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!