Business, Marketing, and Life Advice for Play-Based Business Owners
How The Apple iOS 14 Update Will Effect Facebook and Instagram Ads (And Other Paid Traffic Sources!) For Small Business
Prefer to watch & listen rather than read? Check out my YouTube video or my podcast episode about this topic.
If you are a business owner that runs any sort of Facebook or online ad-- you’ve likely heard of the “Apple V. Facebook” war, brought on by the newest iOS14 Apple device update that Apple will soon be pushing for all users.
So, what is this iOS 14 update? And Why does Facebook care?
Basically, Apple is making it a lot easier for people to opt out of...
Facebook Ad Relevance or Quality Ranking: How to Improve YOUR Score
If you have ever run a Facebook or Instagram ad, chances are you’ve come across the term “relevance score.” Nowadays, some people may also be seeing ad quality ranking, engagement rate ranking, and conversion rate ranking.
Here is a screenshot of one current ad I am running:
According to Facebook, “Your relevance score or quality score estimates how well your ad is resonating with the people you want to reach. The higher your ad's relevance score or quality...
About The Author
Michele Caruana
Play Cafe Academy Founder & Blog Author
I have over a decade of hands-on local business experience and tough lessons under my belt, and I am passionate about helping current and prospective play based business owners AVOID the same mistakes myself and SO many other business owner's make. Even though I have a Master's Degree in Economics and Years of Business and Marketing experience, it took me YEARS to "crack the code" and turn my Indoor Playground from an expensive hobby into a business-- and I want to get YOUR business get there in less time and with much less stress.
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