Business, Marketing, and Life Advice for Local Business Owners

How The Apple iOS 14 Update Will Effect Facebook and Instagram Ads (And Other Paid Traffic Sources!) For Small Business

Dec 28, 2020

Prefer to watch & listen rather than read? Check out my YouTube video or my podcast episode about this topic.

If you are a business owner that runs any sort of Facebook or online ad-- you’ve likely heard of the “Apple V. Facebook” war, brought on by the newest iOS14 Apple device update that Apple will soon be pushing for all users.

 

So, what is this iOS 14 update? And Why does Facebook care?

 

Basically, Apple is making it a lot easier for people to opt out of...

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Facebook Ad Relevance or Quality Ranking: How to Improve YOUR Score

Jun 16, 2020

If you have ever run a Facebook or Instagram ad, chances are you’ve come across the term “relevance score.” Nowadays, some people may also be seeing ad quality ranking, engagement rate ranking, and conversion rate ranking. 

Here is a screenshot of one current ad I am running:


According to Facebook, “Your relevance score or quality score estimates how well your ad is resonating with the people you want to reach. The higher your ad's relevance score or quality...

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