Business, Marketing, and Life Advice for Play-Based Business Owners

When I first entered the family entertainment and indoor playground industry, the “norm” was for play spaces to just have set open-play hours where customers could come-and-go as they please without reservations. Our open-play hours, for example, typically from 8am-4pm on weekdays and 8am-12pm on Saturdays. During the weekday evenings and weekends we of course did classes, parties– all that good stuff– but here I want to focus JUST on open play hours....

In this article I want to share something that I have set up as a regular recurring task in my Asana task management software that has helped me ensure that I am not leaving ANY money or profits on the table in my current online business OR my indoor playground business.

Today we are talking about 5 places where money might be hiding in YOUR business, and I want you to add checking these places to YOUR task list– wherever you might keep it— either monthly or even more...

As the summer sun begins to shine, teachers eagerly await their well-deserved break from the classroom. It's the perfect time for an indoor playground owner to tap into this enthusiastic and adventurous demographic by offering special summer memberships geared towards teachers or anyone who will have more free time over the summer months.

Since many indoor playgrounds, especially in states with more mild summers, see a drastic decline in open play and parties during the summer, this...

In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...

When an indoor playground or play cafe business reaches a certain level of success and wants to expand its operations, two popular options include licensing and franchising.

While many of my members have opted to open a second location of their own, such as Elle from Pikopye’s Town in Austin, Texas or Renee from Mezanmi Play Cafe in Michigan–

It’s not always possible to comfortably or effectively operate multiple locations yourself due to life, time, or distance constraints....

In this article, we are covering a bit of a heavy topic, but I know it’s one that’s likely been on your mind and heart lately- so we’re going to dive right into it.

That’s right, today we are covering recession prep. But fear not because I actually feel very strongly that if you are reading this right now and if you are constantly seeking to learn and improve and invest in your success– whether it’s here with me or with another business or life...

I talk a lot on this blog and on my Profitable Play podcast about how crucial recurring revenue and specifically memberships can be for an indoor playground businesses’ long term sustainability and success.

We talked about the importance of memberships quite a bit recently in episode 169, and I also did a deep dive into memberships way back in episodes 63, 64, 65, 66, and 69. And in episode 69 I even talked about how creating a strong recurring revenue stream with...

In episode 169 of the Profitable Play Podcast I explained one of my MOST effective strategies for giving an under-performing offer or service a massive boost in a short amount of time. And that is a super intentional content blitz.

If you haven’t listened to that episode, make sure you go back it’s episode 169 and listen to it– because it was packed with information and I’m not going to repeat all of the background strategy behind what a content blitz is and why...

 In Profitable Play Podcast episode 168, I told the story of a failed launch turned multi-six-figure offer, and at the end I asked you to ponder the question question...

“Is there an offer in your indoor playground business or a specific service you launched, that isn’t quite selling as much as you’d like?”

In that episode I also mentioned that the reason behind the lack of sales MIGHT just be due to a lack of customer awareness and education, so in this article...