Business, Marketing, and Life Advice for Play-Based Business Owners

Two of the biggest roadblocks we face as indoor playground owners are funding and sustaining cash flow- right? We need the money to get our business started and we need money to keep our business running.

And one tactic to help overcome either or both of these roadblocks that I feel is pretty underutilized is business sponsorships. 

But what are business sponsorships? Typically, what I mean when I say this is an arrangement where you, the indoor playground owner, receives money (either a...

To celebrate my milestone of reaching 300 Profitable Play Podcast episodes-- I did something a little different.

I dedicated my 300th episode to rounding up some of (what I consider to be) my BEST pieces of advice, that (and here's the catch)-- almost NO ONE takes or implements.

Because I have been doing SO much 1:1 consulting as I prepare to take a break to welcome our third child into the world in a few short weeks, I’ve been noticing a few things.

I’ve been noticing that...

 In the evolving landscape of work and childcare needs, indoor playgrounds have a unique opportunity to diversify their offerings and tap into a growing market need by incorporating co-working services to their facilities.

This blend can not only maximize the use of available space but also attract a broader customer base, including parents and caregivers seeking productive environments while their children play. 

So before we get into the HOW–let’s first discuss...

  LISTEN To This Content On The Profitable Play Podcast Instead.

Now that it’s the end of June and we are fully in the summer swing of things- it’s happening again.

The summer slowdown in the indoor playground and play cafe industry.

And yes, I realize that for some of you owners– summer is BUSY season especially if you’re in a southern state or country where it’s too HOT to be outside right now.  But for the majority of owners I...

You may have noticed that I’ve been covering some HEAVY topics on the Profitable Play Podcast lately.

We’ve talked about regulating our nervous systems to prevent a lot of the health issues brought about by chronic stress which is unfortunately not uncommon for indoor playground owners. 

We’ve talked about handling conflict with customers and within our own teams, and most recently we’ve talked about navigating divorce as a business owner. So, like I said,...

When I first entered the family entertainment and indoor playground industry, the “norm” was for play spaces to just have set open-play hours where customers could come-and-go as they please without reservations. Our open-play hours, for example, typically from 8am-4pm on weekdays and 8am-12pm on Saturdays. During the weekday evenings and weekends we of course did classes, parties– all that good stuff– but here I want to focus JUST on open play hours....

In this article I want to share something that I have set up as a regular recurring task in my Asana task management software that has helped me ensure that I am not leaving ANY money or profits on the table in my current online business OR my indoor playground business.

Today we are talking about 5 places where money might be hiding in YOUR business, and I want you to add checking these places to YOUR task list– wherever you might keep it— either monthly or even more...

As the summer sun begins to shine, teachers eagerly await their well-deserved break from the classroom. It's the perfect time for an indoor playground owner to tap into this enthusiastic and adventurous demographic by offering special summer memberships geared towards teachers or anyone who will have more free time over the summer months.

Since many indoor playgrounds, especially in states with more mild summers, see a drastic decline in open play and parties during the summer, this...

In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...