Business, Marketing, and Life Advice for Play-Based Business Owners

Should You Exclude Current And Past Customers From Your Facebook and Instagram Ads?

Nov 28, 2022

As you likely know, we are right in the middle of the whole black Friday, small business Saturday, cyber Monday sale madness at the moment. 

I talked in last week’s Profitable Play Podcast episodes about sales I recommend business owners take advantage of for themselves and their businesses and also gave some unique ideas for sales that have been successful for my indoor playground in the past. 

But in this article (and in this episode if you prefer to listen!), I want to...

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5 Reasons You Should NOT Close Your Indoor Playground Or Play Cafe Business Thanksgiving Week

Nov 16, 2022

Something I try to do is follow as many play spaces as possible on social media. And this is for a few different reasons. 

I love to show support, especially the places inside of my Play Maker Society program where we all try to follow each other's accounts and engage regardless, but I also like to stay up-to-date on the trends of the industry, as you might expect. 

It was a bit overwhelming to do so when I owned my own space, so if that sounds exhausting to you– it’s...

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My 3 Favorite Things About The Indoor Playground / Play Cafe I Visited Yesterday!

Nov 09, 2022

In this article (which is a reader-friendly version of my Profitable Play Podcast episode 131 which you can listen to here), I am going to quickly share three things I loved about my recent visit to Cafe O Play in November 2022! Now, I could truly list dozens of other things– but I want to keep it simple so that you can walk away from reading this with actionable takeaways you can implement in your own indoor playground, play cafe, or family entertainment center!

This was an extra...

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How To Determine Your Open-Play Hours For Your Indoor Playground Or Play Cafe Business

Nov 03, 2022

Psst.. would you rather listen to this as a podcast episode? Click here!

Determining the hours of your indoor playground is a business decision that you want to take the time to evaluate and prioritize, especially before presenting the hours to your community. 

The hours that you agree upon will impact how many people find you for open play, how many parties you book, and what your emphasis is going to be in terms of how you're going to actually make your money, which all have big...

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How To Leverage Reviews To Increase Sales And Profits In Your Indoor Playground Or Soft Play Rental Business

Oct 27, 2022

According to HubSpot, 90% of consumers reported reading or at least glancing at online reviews before visiting a business. Furthermore, 88% of consumers will trust online reviews on Google or social media, as much as a referral or recommendation from a trusted friend, family member, or coworker.

This is what makes the topic of online reviews and how they impact your sales so important. When you've worked hard to get a glowing five-star review, it’s crucial to understand how to maximize...

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How To Accommodate Autistic Children And Adults At Your Play Space

Aug 08, 2022

It was recently estimated by the CDC that over 5.4 MILLION adults in the United States  (2.21% of American adults) have ASD.  The states with the greatest estimated number of adults living with ASD included California (701,669), Texas (449,631), New York (342,280), and Florida (329,131). And similarly, the nationally representative survey suggests that about 1.5 million U.S. kids have autism, or about 1 in 40.

To put it in perspective, most indoor playgrounds serve between 25 and...

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2 Ways To Increase Cafe Sales At You Indoor Playground AND Reduce Staff Overwhelm!

Apr 04, 2022

One of the biggest reservations I hear from play space owners who are nervous to install a full cafe in their space is,

“well, I can’t afford to hire additional staff a cafe would require..."

If you haven’t listened to episode 55 of my podcast yet, go back and listen to it because I break down this objection in painstaking detail, but today I want to share two ways with you that you use to dispel this fear even further.

And just to recap ONE point from episode 55 in case...

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8 Reasons A Cafe Is Crucial To Profitability For The Modern Play Space Or Indoor Playground

Mar 30, 2022

Something I have learned from years of coaching indoor playground owners is that this type of business model operates the BEST when the owner feels truly aligned with their company, and when they set their business up in a way that amplifies their strengths and passions.

For example, Art Factory Play Cafe and Party Place is a perfect portrayal of owner Tal’s artistic gifts. At her facility, Tal combines art classes and DIY projects (for both children and adults!) with play...

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3 Tips For Raising Your Prices At Your Indoor Playground Business (PLUS An Alternative Strategy!)

Mar 14, 2022

In the past I’ve talked about how to find potential opportunities to decrease some of your costs, especially if your business model has shifted at all since opening. Or if your volume is a little different than expected. 

However, what happens if you can't decrease a specific price? Even  worse, what if you are facing price increases? That's the situation, unfortunately, many small business owners in every industry, not just ours, are faced with as we go through 2022. 

...

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UNPOPULAR OPINION: Launching a Business in 2020

May 03, 2020

It’s May 2020, and we are right in the middle of the COVID-19 crisis and all of the uncertainty that comes with it.

I’ve been paying attention to the conversations happening on podcasts, YouTube channels, and inside Facebook groups, and I’ve actually been quite surprised at the comments being made.

Understandably, a lot of people are feeling scared and stuck, and like their dreams are on pause.

However, the surprising part to me is that a lot of prospective business owners...

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Can I Send You My Free 2022 Guide For Owners?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE 2022-23 "What's Working" Guide!