Business, Marketing, and Life Advice for Local Business Owners

2 Ways To Increase Cafe Sales At You Indoor Playground AND Reduce Staff Overwhelm!

Apr 04, 2022

One of the biggest reservations I hear from play space owners who are nervous to install a full cafe in their space is,

“well, I can’t afford to hire additional staff a cafe would require..."

If you haven’t listened to episode 55 of my podcast yet, go back and listen to it because I break down this objection in painstaking detail, but today I want to share two ways with you that you use to dispel this fear even further.

And just to recap ONE point from episode 55 in case...

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8 Reasons A Cafe Is Crucial To Profitability For The Modern Play Space Or Indoor Playground

Mar 30, 2022

Something I have learned from years of coaching indoor playground owners is that this type of business model operates the BEST when the owner feels truly aligned with their company, and when they set their business up in a way that amplifies their strengths and passions.

For example, Art Factory Play Cafe and Party Place is a perfect portrayal of owner Tal’s artistic gifts. At her facility, Tal combines art classes and DIY projects (for both children and adults!) with play...

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3 Tips For Raising Your Prices At Your Indoor Playground Business (PLUS An Alternative Strategy!)

Mar 14, 2022

In the past I’ve talked about how to find potential opportunities to decrease some of your costs, especially if your business model has shifted at all since opening. Or if your volume is a little different than expected. 

However, what happens if you can't decrease a specific price? Even  worse, what if you are facing price increases? That's the situation, unfortunately, many small business owners in every industry, not just ours, are faced with as we go through 2022. 

...

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UNPOPULAR OPINION: Launching a Business in 2020

May 03, 2020

It’s May 2020, and we are right in the middle of the COVID-19 crisis and all of the uncertainty that comes with it.

I’ve been paying attention to the conversations happening on podcasts, YouTube channels, and inside Facebook groups, and I’ve actually been quite surprised at the comments being made.

Understandably, a lot of people are feeling scared and stuck, and like their dreams are on pause.

However, the surprising part to me is that a lot of prospective business owners...

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Questions to Ask A Potential Mentor, Business Coach, or "Expert" BEFORE Hiring Them

Apr 19, 2020

Whether you are looking to start or grow a business, you will have many options along the way in terms of accelerating your path to success.

There are free resources like blogs and YouTube, paid educational products and programs like online courses, as well as coaches or consultants that work one-on-one with clients.

This is a good list of questions to consider whenever you decide to invest in a mentor, expert, or “guru”, whether you are only investing your time (to watch their...

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Alternative Title: Will COVID-19 Have a Permanent Impact on the Indoor Playground and Family Entertainment Center Industry?

Mar 24, 2020

I’m writing this on March 24, 2020- while we are smack in the middle of a global health crisis. I live in New York so we have been quarantined for just over a week, and indoor playgrounds around the country have been mandated to close until further notice.

While “social distancing” seems to (so far) be “flattening the curve”, so to speak (with the main aim of “flattening the curve” being to prevent a sharp peak of cases and spread out the infection...

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Tips for Opening a MOBILE Play or Party Business

Mar 06, 2020

As I mentioned in my blog about the important trends I see emerging for indoor play spaces in 2020 and beyond, Mobile Play services are a great option for thinking outside the box and either generating an additional source of revenue for your brick and mortar indoor playground OR for raising funds to start a brick and mortar space.

SO, WHAT IS A MOBILE PLAY RENTAL SERVICE?

Specifically, what I referred to in my “Important Trends” blog are businesses that bring a mobile soft play...

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TIPS FOR A PROFITABLE CAFE FROM VETERAN STARBUCKS MANAGER, KATIE

Feb 20, 2020

This past week in our Play Maker Society group coaching program (which is an optional way for Play Cafe Academy members to really uplevel their game and accelerate their success with the program) we had a veteran (10 year!) Starbucks manager answer questions and WOW, she provided some amazing insight!

While the full 1-hour training (plus MY 1-hour training on my lessons in operating a profitable cafe) is only available for Play Maker Society members, I did want to share a few of her insights...

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Opening an Indoor Playground Business: What Licenses and Permits Will You Need?

Feb 12, 2020

Before going any further, I want to note two very important things related to this article. 

  1. I am NOT a lawyer and therefore cannot offer legal advice. Before opening your business, you should consult with a business lawyer to ensure you have all proper licenses and permits. I am simply speaking from my experience and research.

  2. I live in the state of New York, in the United States. Depending on where you are located, the permits and licenses required to own and operate a business may...

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5 Good Reasons to NEVER Open a Brick-and-Mortar Business

Feb 11, 2020

Well FIRST I need to explain this title and this topic-- because I already know what many of you are thinking. Don’t I encourage and teach entrepreneurs exactly how to be successful in, very specifically, a brick and mortar industry? Well, the answer is YES. 

And even though I believe success and happiness are very possible in the brick-and-mortar space, this journey is NOT for everyone. 

So you can call this my “tough love” blog for all of my brick-and-mortar...

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