Business, Marketing, and Life Advice for Play-Based Business Owners

The 4 Biggest Mistakes I Made When Licensing My Indoor Playground Business Concept

Mar 08, 2023

 

In this article I want to talk about 4 mistakes I made with our indoor playground licensing agreement, so you can hopefully avoid them in the future. 

And these tips will be relevant whether you’re leaning towards the franchising  or licensing route. if you're not sure if licensing or franchising your indoor playground is for you-- I have another article here you can check out!

Alright, so a little background and context. 

At this point in our journey, we are...

Continue Reading...

Thinking Of Expanding, Franchising, Or Licensing Your Indoor Playground Business? Read This First

Feb 28, 2023

When an indoor playground or play cafe business reaches a certain level of success and wants to expand its operations, two popular options include licensing and franchising.

While many of my members have opted to open a second location of their own, such as Elle from Pikopye’s Town in Austin, Texas or Renee from Mezanmi Play Cafe in Michigan–

It’s not always possible to comfortably or effectively operate multiple locations yourself due to life, time, or distance constraints....

Continue Reading...

Increase The Value of Your Play Cafe Membership Offer WITHOUT Discounting Other Services

Feb 27, 2023

 

 

I talk a lot on this blog and on my Profitable Play podcast about how crucial recurring revenue and specifically memberships can be for an indoor playground businesses’ long term sustainability and success.

We talked about the importance of memberships quite a bit recently in episode 169, and I also did a deep dive into memberships way back in episodes 63, 64, 65, 66, and 69. And in episode 69 I even talked about how creating a strong recurring revenue stream with...

Continue Reading...

Book Out Your Birthday Calendar At Your Indoor Playground Business Quickly With Content Marketing

Feb 24, 2023

In episode 169 of the Profitable Play Podcast I explained one of my MOST effective strategies for giving an under-performing offer or service a massive boost in a short amount of time. And that is a super intentional content blitz.

If you haven’t listened to that episode, make sure you go back it’s episode 169 and listen to it– because it was packed with information and I’m not going to repeat all of the background strategy behind what a content blitz is and why...

Continue Reading...

Increase Your Indoor Playground Membership Enrollment Numbers QUICKLY With A 10 Step Content Blitz

Feb 24, 2023

 In Profitable Play Podcast episode 168, I told the story of a failed launch turned multi-six-figure offer, and at the end I asked you to ponder the question question...

“Is there an offer in your indoor playground business or a specific service you launched, that isn’t quite selling as much as you’d like?”

In that episode I also mentioned that the reason behind the lack of sales MIGHT just be due to a lack of customer awareness and education, so in this article...

Continue Reading...

Should You Hire Employees Or Independent Contractors At Your Play Cafe Business?

Feb 10, 2023

We talk a lot on my Profitable Play podcast about delegation and with that comes the entire conversation about recruiting, hiring, and retaining high-quality employees. However, as I described in more detail back in episode 163 of the Profitable Play podcast, that can be easier said than done.

(And by the way, if you'd prefer to listen to this article via audio format, it's available on my podcast here!)

Forecasts by Korn Ferry cited that by 2030, more than 85 million jobs might go unfilled...

Continue Reading...

Hiring A Virtual Assistant Or Remote Employee As An Indoor Playground Or Play Cafe Business Owner

Feb 08, 2023

As an indoor playground or play cafe business owner, you may find yourself overwhelmed with tasks and responsibilities that consume a significant amount of your time and energy. 

Coupled with the difficulty to hire and retain retail employees right now– creating a delegation system to lessen your workload can often seem impossible.

However, there is a lesser-known option you have that can allow you to maximize your productivity and focus on the essential tasks only YOU can do in...

Continue Reading...

Designing And Operating A Summer Camp Program At Your Play Cafe Or Indoor Playground Business

Jan 27, 2023

Summer camps are a great way to provide children with a fun and enriching experience while also adding to your bottom line as an indoor playground or play cafe owner. This added revenue can reduce the seasonality of your business and therefore provide you with a more consistent and predictable income year-round. 

However, running a summer camp is no easy task. 

To ensure the success of your camp, it is important to be organized, efficient, and lean into the strengths of your space...

Continue Reading...

When Should You Cancel an Event Or A Class At Your Indoor Playground Due To Low Registration?

Jan 10, 2023

On my Play Cafe Academy Youtube channel as well as back on episode 149 of my Profitable Play podcast I talked about how to price for your services– and specifically classes and events.

And after I published that content, I got a really great question that I wanted to address.

The question was regarding when we should consider CANCELING an event or a class based on low registration numbers.

Because in the example I gave, one of the assumptions I made in order to share my calculations was...

Continue Reading...

Are You Consuming More Than You Create? Your 2023 Business Resolution As An Indoor Playground Owner

Jan 09, 2023

I know it’s the week after new years and as Larry David (any Curb Your Enthusiasm fans out there?!) once said, you can’t say happy new years after January 7th– but even though it’s January 9th I wanted to put this episode out there to give you some inspiration if you are STILL in need of a business resolution for 2023.

Now in Play Maker Society we talked a lot about our words of the year.

In the past my words have been No (my year of boundaries), Steady (my year of...

Continue Reading...
1 2 3 4 5 6 7
Close

50% Complete

Can I Send You My NEW Free 2023 "What's Working In The Indoor Play Industry" Guide?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!