Business, Marketing, and Life Advice for Play-Based Business Owners

5 Questions To Ask Yourself To Reclaim Your Focus and Purpose as an Indoor Playground Business Owner

Apr 30, 2024


Since we are already nearing the halfway point of 2024, today I want you to ask yourself a couple of questions that I have gotten in the habit of asking MYSELF if I’m feeling a little distracted or unmoored in my work or personal life, because it always brings my goals and perspective back into focus.

And I have gathered these questions over the years from various sources, so while I will try to give credit where it’s due, I truly have no idea where I first heard a few of...

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Timed Open-Play Sessions Vs. Drop-In Play: Which Is Right For YOUR Indoor Playground Business?

Apr 10, 2024


When I first entered the family entertainment and indoor playground industry, the “norm” was for play spaces to just have set open-play hours where customers could come-and-go as they please without reservations. Our open-play hours, for example, typically from 8am-4pm on weekdays and 8am-12pm on Saturdays. During the weekday evenings and weekends we of course did classes, parties– all that good stuff– but here I want to focus JUST on open play hours....

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Spring into Success: Hosting Mother's Day Vendor Events at Your Indoor Playground Business for A Revenue Boost

Mar 18, 2024


One way to get a revenue boost and increase in foot traffic and online awareness for your indoor playground business in the spring time is hosting a Mother’s Day “Sip-and-Shop” event. 

I gave some tips on these vendor events on my YouTube channel a few years back in 2021, but I am going to add some updated suggestions and tips here in this article.

If you prefer to listen, you can get this content on the Profitable Play Podcast episode 278!

First, what IS a...

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A Realistic End-of-Year Checklist for Your Indoor Playground Business

Dec 11, 2023

Something that I've always found as a business owner is that the stronger I end a year, the more powerful my launch into the new year is.

So even though we’re still in the first half of December, technically, I wanted to give you some action items to be sure you complete BEFORE the end of the year.

Now I know you’re busy– you’re probably juggling running your play space, attending all your kids’ holiday events, buying and wrapping presents, maybe hosting,...

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How to Legally and Ethically Employ Your Kids in Your Business (While Enjoying The Tax Benefits) With a CPA

Dec 01, 2023

In a recent video interview, I had the pleasure of speaking with  CPA and profit strategist Jamie Trull to discuss the legal and ethical considerations of hiring and paying our children in our businesses as owners.

This interview covers the various benefits of hiring your children (even as babies and toddlers!), age-appropriate tasks they can help with (like sweeping, organizing, light graphic design, modeling for social media images, etc!), documentation requirements, state and...

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Your Blueprint For Stress-Free, Insightful, and Productive Yearly Employee Reviews For Your Indoor Playground Business

Nov 17, 2023


While I love releasing fun and lighthearted content around the holidays, I do have some topics on my list here that we just have to get through before the end of the year, OK?

So grab a coffee or a glass of wine, because in this article we are talking about conducting year-end employee reviews.

I am going to give you some tips based on what worked best for ME, but I want to emphasize here like I do so often– please feel free to take from this article what feels...

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6 Tips For Making Your Indoor Playground or Play Cafe Facility Seem Larger By Maximizing Your Available Space

Nov 08, 2023


If you're planning to launch an indoor playground business but are finding it difficult to find a larger-sized location or if you are operating within a cost constraint (i.e. you don't want to pay a bajillion dollars per month in rent) and are planning a smaller-footprint space, this article is for YOU.

And if you're a current owner of an indoor playground facility or play cafe business and you're about to skip this article-- let me stop you right there.

MOST of these tips and...

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8 Amazon Favorite For Your Indoor Playground Business (Just In Time For Prime Day!)

Jul 06, 2023


As I am releasing this article it is July 7th which is JUST in time for Amazon Prime Day which begins on July 11!

And even if you’re reading this after it gets released– that's OK because Black Friday or another big sale holiday is right around the corner and this info can still be really helpful for you from someone who has spent MANY years searching for the best business related finds at the best possible price.

In this article I want to quickly share some of...

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5 Sneaky Places Money Might Be Hiding In YOUR Indoor Playground Or Play Cafe Businesses (That You Should Check NOW!)

Jun 27, 2023


In this article I want to share something that I have set up as a regular recurring task in my Asana task management software that has helped me ensure that I am not leaving ANY money or profits on the table in my current online business OR my indoor playground business.

Today we are talking about 5 places where money might be hiding in YOUR business, and I want you to add checking these places to YOUR task list– wherever you might keep it— either monthly or even more...

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Mastering Credit Card Disputes: A Guide for Indoor Playground Owners to Safeguard Their Business

Jun 06, 2023

As an indoor playground owner, I KNOW that it’s just in your blood to always want to create a safe and enjoyable environment for children and their families. 

However, despite your best efforts, there WILL come a time here and there when your customers just do nasty things. It’s usually not to attack you or your business personally– but it DOES happen.

So in this article, we are talking about one of the LEAST fun times to be a business owner– when a customer...

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The 2024 Guide to What's Working In The Indoor Playground Industry

Hear (and see!) what's working for REAL indoor playground owners from inside of our Exclusive Play Maker Society Group.
For a Limited Time Only, I've included links inside this PDF guide so you can get ALL the details on what's been a hit for these businesses WITHOUT having to join or commit to our membership first!

Download The Guide Now!

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Can I Send You My NEW Free 2024 "What's Working In The Indoor Play Industry" Guide?

I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!