Business, Marketing, and Life Advice for Local Business Owners

How Blogging Can Help Your Facility Book MORE Birthday Party Clients (With NO Ad Spend!)

Jun 03, 2021

As a local business owner, you’ve probably heard along the way that blogging can help you increase your website traffic.

And you’ve also probably thought… GREAT! I could use some extra traffic to my site for free. I’ll be sure to start blogging right away!

But you might have gotten stuck there. 

OR pushed blogging to the back-burner.

And I get it-- when I opened a brick-and-mortar indoor playground back in 2015 I told myself for YEARS that “as soon as I...

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Just a Quick Story About Opening My First Indoor Playground Location

Jan 13, 2021

This isn't going to be my typical blog-- but I wanted to get this out there in case anyone needed to read it.


Around this time in 2015, I opened my first indoor playground location.


I am reminded every year by my memories that pop up on Facebook.


And in all those pictures of our first opening months, I am always smiling, playing with my children, greeting new customers.


But to be honest-- I get a knot in my stomach every time I look at them.


Because even...

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UNPOPULAR OPINION: Launching a Business in 2020

May 03, 2020

It’s May 2020, and we are right in the middle of the COVID-19 crisis and all of the uncertainty that comes with it.

I’ve been paying attention to the conversations happening on podcasts, YouTube channels, and inside Facebook groups, and I’ve actually been quite surprised at the comments being made.

Understandably, a lot of people are feeling scared and stuck, and like their dreams are on pause.

However, the surprising part to me is that a lot of prospective business owners...

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Questions to Ask A Potential Mentor, Business Coach, or "Expert" BEFORE Hiring Them

Apr 19, 2020

Whether you are looking to start or grow a business, you will have many options along the way in terms of accelerating your path to success.

There are free resources like blogs and YouTube, paid educational products and programs like online courses, as well as coaches or consultants that work one-on-one with clients.

This is a good list of questions to consider whenever you decide to invest in a mentor, expert, or “guru”, whether you are only investing your time (to watch their...

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Alternative Title: Will COVID-19 Have a Permanent Impact on the Indoor Playground and Family Entertainment Center Industry?

Mar 24, 2020

I’m writing this on March 24, 2020- while we are smack in the middle of a global health crisis. I live in New York so we have been quarantined for just over a week, and indoor playgrounds around the country have been mandated to close until further notice.

While “social distancing” seems to (so far) be “flattening the curve”, so to speak (with the main aim of “flattening the curve” being to prevent a sharp peak of cases and spread out the infection...

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Tips for Opening a MOBILE Play or Party Business

Mar 06, 2020

As I mentioned in my blog about the important trends I see emerging for indoor play spaces in 2020 and beyond, Mobile Play services are a great option for thinking outside the box and either generating an additional source of revenue for your brick and mortar indoor playground OR for raising funds to start a brick and mortar space.


Specifically, what I referred to in my “Important Trends” blog are businesses that bring a mobile soft play...

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Feb 20, 2020

This past week in our Play Maker Society group coaching program (which is an optional way for Play Cafe Academy members to really uplevel their game and accelerate their success with the program) we had a veteran (10 year!) Starbucks manager answer questions and WOW, she provided some amazing insight!

While the full 1-hour training (plus MY 1-hour training on my lessons in operating a profitable cafe) is only available for Play Maker Society members, I did want to share a few of her insights...

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Opening an Indoor Playground Business: What Licenses and Permits Will You Need?

Feb 12, 2020

Before going any further, I want to note two very important things related to this article. 

  1. I am NOT a lawyer and therefore cannot offer legal advice. Before opening your business, you should consult with a business lawyer to ensure you have all proper licenses and permits. I am simply speaking from my experience and research.

  2. I live in the state of New York, in the United States. Depending on where you are located, the permits and licenses required to own and operate a business may...

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5 Good Reasons to NEVER Open a Brick-and-Mortar Business

Feb 11, 2020

Well FIRST I need to explain this title and this topic-- because I already know what many of you are thinking. Don’t I encourage and teach entrepreneurs exactly how to be successful in, very specifically, a brick and mortar industry? Well, the answer is YES. 

And even though I believe success and happiness are very possible in the brick-and-mortar space, this journey is NOT for everyone. 

So you can call this my “tough love” blog for all of my brick-and-mortar...

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Book More Birthdays: 9 Ways to Pack your Party & Private Event Calendar

Feb 03, 2020

As you likely know if you’ve been following me for a while, we focus on birthday parties at our indoor playground locations.

We rely on having a booked-out party calendar every single weekend to be able to be successful. I love being able to look at the month ahead and know with certainty that not only will all of our bills and team members be paid, but also that I can pay myself consistently as the business owner.

Even if you do NOT plan on making parties your main focus, relying on...

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