Business, Marketing, and Life Advice for Local Business Owners

UNPOPULAR OPINION: Launching a Business in 2020

May 03, 2020

It’s May 2020, and we are right in the middle of the COVID-19 crisis and all of the uncertainty that comes with it.

I’ve been paying attention to the conversations happening on podcasts, YouTube channels, and inside Facebook groups, and I’ve actually been quite surprised at the comments being made.

Understandably, a lot of people are feeling scared and stuck, and like their dreams are on pause.

However, the surprising part to me is that a lot of prospective business owners...

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Alternative Title: Will COVID-19 Have a Permanent Impact on the Indoor Playground and Family Entertainment Center Industry?

Mar 24, 2020

I’m writing this on March 24, 2020- while we are smack in the middle of a global health crisis. I live in New York so we have been quarantined for just over a week, and indoor playgrounds around the country have been mandated to close until further notice.

While “social distancing” seems to (so far) be “flattening the curve”, so to speak (with the main aim of “flattening the curve” being to prevent a sharp peak of cases and spread out the infection...

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Tips for Opening a MOBILE Play or Party Business

Mar 06, 2020

As I mentioned in my blog about the important trends I see emerging for indoor play spaces in 2020 and beyond, Mobile Play services are a great option for thinking outside the box and either generating an additional source of revenue for your brick and mortar indoor playground OR for raising funds to start a brick and mortar space.

SO, WHAT IS A MOBILE PLAY RENTAL SERVICE?

Specifically, what I referred to in my “Important Trends” blog are businesses that bring a mobile soft play...

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TIPS FOR A PROFITABLE CAFE FROM VETERAN STARBUCKS MANAGER, KATIE

Feb 20, 2020

This past week in our Play Maker Society group coaching program (which is an optional way for Play Cafe Academy members to really uplevel their game and accelerate their success with the program) we had a veteran (10 year!) Starbucks manager answer questions and WOW, she provided some amazing insight!

While the full 1-hour training (plus MY 1-hour training on my lessons in operating a profitable cafe) is only available for Play Maker Society members, I did want to share a few of her insights...

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Opening an Indoor Playground Business: What Licenses and Permits Will You Need?

Feb 12, 2020

Before going any further, I want to note two very important things related to this article. 

  1. I am NOT a lawyer and therefore cannot offer legal advice. Before opening your business, you should consult with a business lawyer to ensure you have all proper licenses and permits. I am simply speaking from my experience and research.

  2. I live in the state of New York, in the United States. Depending on where you are located, the permits and licenses required to own and operate a business may...

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5 Good Reasons to NEVER Open a Brick-and-Mortar Business

Feb 11, 2020

Well FIRST I need to explain this title and this topic-- because I already know what many of you are thinking. Don’t I encourage and teach entrepreneurs exactly how to be successful in, very specifically, a brick and mortar industry? Well, the answer is YES. 

And even though I believe success and happiness are very possible in the brick-and-mortar space, this journey is NOT for everyone. 

So you can call this my “tough love” blog for all of my brick-and-mortar...

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How We Keep Our Indoor Play Space Clean: Top 7 Tips

Jan 28, 2020

Something that we are consistently asked by customers year-round, but especially when we are in the throes of flu-season, is how we sanitize our space and keep it clean.

While I can’t speak for other facilities, I know that keeping our space sparkling clean is a top priority. After all, my own children play there daily-- so I have a personal stake in the effectiveness of our cleaning procedures as well.

So today I’d love to shed some light on how we manage to keep germs at bay...

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6 Reasons We Are Switching our Business Point of Sales System to Aluvii

Jan 13, 2020

Something that I carefully examine at the end of every year of business is how we could have saved money, been more efficient, or offered a higher level of service.

One thing that has stuck out in my mind for the past FOUR years-- yes FOUR years-- in my business is all of our different systems and software and processes and how ineffectively they all integrate together, causing a MASSIVE bottleneck in our business.

“Which systems?”, you might be wondering. After all, running a...

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Indoor Playground/ Play Cafe Business Model Trends for 2020

Jan 13, 2020

Something I am careful to do constantly is monitor other indoor play spaces in order to best understand what’s working and what’s not working in the indoor play industry. 

As we kick off a new year, I wanted to share 4 emerging trends that have been increasing in popularity, especially during the last 18 months or so.

For current indoor playground owners and prospective owners alike, adapting to at least 1-2 of these trends to accommodate changing customer preferences will be...

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11 Most Commonly Asked Questions I Get From Prospective Indoor Playground Owners

Jan 05, 2020

As you know we just wrapped up 2019 and I want to give you guys a kind of year-end wrap up as we head into the new year and I wanted to answer the 11 most frequently asked questions I get from prospective indoor playground owners!

So I dug through my email inbox, my youtube channel comments, my Instagram & Facebook messages AND all the questions inside of my group coaching program Play Maker Society and THESE are the eleven questions that come up again and again and again.

 

...

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