As we approach “crunch time” for last-minute holiday shoppers, I wanted to give you some last minute tips for all of your holiday sales and promotions. Because even though we are well past black friday and small business Saturday now, there is still PLENTY of time for holiday shopping and I want to make sure you are NOT leaving any money on the table.
For a lot of areas fall and early winter were unseasonably mild weather-wise and that means revenue may have...
To celebrate my milestone of reaching 300 Profitable Play Podcast episodes-- I did something a little different.
I dedicated my 300th episode to rounding up some of (what I consider to be) my BEST pieces of advice, that (and here's the catch)-- almost NO ONE takes or implements.
Because I have been doing SO much 1:1 consulting as I prepare to take a break to welcome our third child into the world in a few short weeks, I’ve been noticing a few things.
I’ve been noticing that...
A few weeks back I interviewed the amazing Amanda Bybel on my podcast and on YouTube, and we talked about money mindset and we also discussed the different insecure attachment styles we may have with our business, and she also gave us some tips for moving towards a place of more confidence and a more secure attachment style so we can start charging what we’re worth, prioritizing and valuing our time, and really growing and scaling our businesses.
I loved the conversation so much...
I often talk on my Profitable Play Podcast and on my YouTube channel about Instagram, Facebook, and Google Ads. After all, they’re some of the easiest and most common ways for small businesses like indoor playgrounds to get their products and services in front of their ideal local customers in a way that’s much more cost-effective than something like printed direct mailers.
Plus, these ad platforms give us data we can use to measure our results and make data-driven, informed...
It was recently estimated by the CDC that over 5.4 MILLION adults in the United States (2.21% of American adults) have ASD. The states with the greatest estimated number of adults living with ASD included California (701,669), Texas (449,631), New York (342,280), and Florida (329,131). And similarly, the nationally representative survey suggests that about 1.5 million U.S. kids have autism, or about 1 in 40.
To put it in perspective, most indoor playgrounds serve between 25 and...
I've gotten a couple questions lately about WHY I've been talking so much about membership sites lately...
After all, many people have come to my little corner of the internet because they had BIG brick & mortar business dreams.
So... why would I talk about creating an ONLINE membership all of a sudden?
Well, let me explain.
Funding is scarce, banks are more wary of providing loans to brick and mortar businesses...
Recently on my Podcast and YouTube channel I had the chance of interviewing Google Ads Expert (who I also happen to be married to!) Chris Caruana.
This is one of the most HIGHLY requested topics I get so it was great to get his take on many of the misconceptions out there around Google Ads, like that they are overly-complicated and are more expensive than other forms of advertising-- such as Facebook Ads, print ads, etc.
I decided to give a recap of some key takeaways that I got from my...
I’ve previously discussed on my podcast the genius marketing skills both Taylor Swift and her team possess -- but this recent “surprise” album was such a breath of fresh air.
But before we get into the details, a quick DISCLAIMER-- even if you are NOT a fan of her music whatsoever, there are still some amazing marketing takeaways from her latest album drop that you can use to enhance your business-- so keep reading.
So-- anyway, if you are in tune with the music industry or...
Paid Workshops: The New Strategy That Will Reinvigorate Your Email List
If you have been building an email list for some time, even if it’s small, I want to share a strategy with you that has REALLY been working for us. If you’ve been list-building for a few months or more, there are likely subscribers on your list that have already consumed your free content, have already seen your lower-priced offers, and have already been presented with your higher ticket paid offers. ...
How to Create Instagram Stories that Generate DMs
If you’re active on Instagram, you know that engagement and reach has shifted from in-feed posts to Instagram stories! This shift has left a lot of businesses feeling panicked about their decreasing number of “likes,” but for businesses who sell directly to their customers through social media, this is actually good news!
Instagram stories allow brands to share more intimate, playful, and customer-forward content. But most of...
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I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!