Business, Marketing, and Life Advice for Play-Based Business Owners
Facebook Ad Relevance or Quality Ranking: How to Improve YOUR Score
If you have ever run a Facebook or Instagram ad, chances are you’ve come across the term “relevance score.” Nowadays, some people may also be seeing ad quality ranking, engagement rate ranking, and conversion rate ranking.
Here is a screenshot of one current ad I am running:
According to Facebook, “Your relevance score or quality score estimates how well your ad is resonating with the people you want to reach. The higher your ad's relevance score or quality...
Why The Hardest Part of Having a Membership Site is Also the BEST Part
As some of you know I recently invested in Stu McLaren’s Tribe program and I love it, I highly recommend it, and I am going to share some high-level takeaways from the program after it wraps up in a few weeks, so look out for that!
It was expensive, and it was a risk to invest a few thousand dollars in something that frankly I wasn’t sure if I needed. After all, I hit six figures in digital products alone last year, I have 2 membership sites that I love, and I feel like I’m...
About The Author
Michele Caruana
Play Cafe Academy Founder & Blog Author
I have over a decade of hands-on local business experience and tough lessons under my belt, and I am passionate about helping current and prospective play based business owners AVOID the same mistakes myself and SO many other business owner's make. Even though I have a Master's Degree in Economics and Years of Business and Marketing experience, it took me YEARS to "crack the code" and turn my Indoor Playground from an expensive hobby into a business-- and I want to get YOUR business get there in less time and with much less stress.
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