Business, Marketing, and Life Advice for Play-Based Business Owners

Is Your Scarcity Mindset Restricting Your Indoor Playground Businesses' Revenue Potential?

Apr 02, 2023

A few weeks back I interviewed the amazing Amanda Bybel on my podcast and on YouTube, and we talked about money mindset and we also discussed the different insecure attachment styles we may have with our business, and she also gave us some tips for moving towards a place of more confidence and a more secure attachment style so we can start charging what we’re worth, prioritizing and valuing our time, and really growing and scaling our businesses.

I loved the conversation so much...

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Unlocking the Power of User-Generated Content: A Play Cafe Owner's Guide to Incentivizing Customers and Boosting Online Presence

Mar 29, 2023

In another recent article I shared how indoor playground and play cafe owners can establish an additional stream of revenue as a user generated content creator. And I started that article by diving into exactly WHY user generated content or UGC is so valuable to businesses in 2023 and beyond.

To summarize, utilizing UGG  is essential for marketing because it enables businesses to leverage the power of authentic, customer-created content to build trust,...

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Revolutionize Your Family Entertainment Center Business with A.I. and ChatGPT

Mar 28, 2023

 

 

In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

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Picture Perfect: A Step-by-Step Guide to Planning a Captivating Photoshoot for Your Indoor Playground Business

Mar 18, 2023

If you own an indoor playground business, you likely already know that social media is a great way to reach out to potential customers and keep your existing ones engaged. But, to make a lasting impression, you need to make sure that your photos look professional and capture the essence of your brand. 

And I just want to give some tough love for a moment.

And this is meant with 100% love, but still tough love, because sometimes we all need it.

Recently I was doing some research for a...

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The Ultimate Guide: Making Money as an Indoor Playground Owner Through User-Generated Content for Toy And Playground Equipment Businesses

Mar 15, 2023

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...

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Increase The Value of Your Play Cafe Membership Offer WITHOUT Discounting Other Services

Feb 27, 2023

 

 

I talk a lot on this blog and on my Profitable Play podcast about how crucial recurring revenue and specifically memberships can be for an indoor playground businesses’ long term sustainability and success.

We talked about the importance of memberships quite a bit recently in episode 169, and I also did a deep dive into memberships way back in episodes 63, 64, 65, 66, and 69. And in episode 69 I even talked about how creating a strong recurring revenue stream with...

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Book Out Your Birthday Calendar At Your Indoor Playground Business Quickly With Content Marketing

Feb 24, 2023

In episode 169 of the Profitable Play Podcast I explained one of my MOST effective strategies for giving an under-performing offer or service a massive boost in a short amount of time. And that is a super intentional content blitz.

If you haven’t listened to that episode, make sure you go back it’s episode 169 and listen to it– because it was packed with information and I’m not going to repeat all of the background strategy behind what a content blitz is and why...

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Increase Your Indoor Playground Membership Enrollment Numbers QUICKLY With A 10 Step Content Blitz

Feb 24, 2023

 In Profitable Play Podcast episode 168, I told the story of a failed launch turned multi-six-figure offer, and at the end I asked you to ponder the question question...

“Is there an offer in your indoor playground business or a specific service you launched, that isn’t quite selling as much as you’d like?”

In that episode I also mentioned that the reason behind the lack of sales MIGHT just be due to a lack of customer awareness and education, so in this article...

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10 Tips For Booked-Out Summer Camps At Your Indoor Playground Business!

Jan 27, 2023

It may be January right now, but I need to take you ALL the way to summertime. And while it may not feel like summer outside of your window (if you live anywhere that’s similar to New York, where I live), I need you to enter that state of mind right now, at least for the next few minutes. That’s right, we are talking all about summer camps for your indoor playground or play cafe business.

(And by the way, if you prefer to listen, you can hear this same info on my Profitable Play...

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Utilizing Pinterest Ads For Your Indoor Playground or Play Cafe Business: 5 Tips

Jan 20, 2023

I often talk on my Profitable Play Podcast and on my YouTube channel about Instagram, Facebook, and Google Ads. After all, they’re some of the easiest and most common ways for small businesses like indoor playgrounds to get their products and services in front of their ideal local customers in a way that’s much more cost-effective than something like printed direct mailers. 

Plus, these ad platforms give us data we can use to measure our results and make data-driven, informed...

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The Indoor Playground Business Plan Complete + Perfect Accelerator Workshop

When it comes to an indoor playground-- planning is EVERYTHING.

Your Business Plan is the first major milestone of your planning process, but MUST be completed with accuracy and detail to ensure success in this industry. Join me WEDNESDAY December 6 at 12:00 PM ET!

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Can I Send You My NEW Free 2023 "What's Working In The Indoor Play Industry" Guide?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!