Business, Marketing, and Life Advice for Play-Based Business Owners

10 Ways To Save Money (And Get A Better R.O.I.) On Facebook and Instagram Ads For Your Service Based Business

May 17, 2024


In this article, we are diving into one of my FAVORITE all-time topics, and that is marketing your business. And to make it EXTRA exciting, we are talking about marketing and more specifically, advertising, in the context of one of my OTHER favorite topics- SAVING MONEY. 

If you’re a regular listener of my Profitable Play Podcast, you’ll know I am a HUGE fan of Facebook and Instagram Ads to grow and scale your indoor playground business in a cost-effective way....

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Texting Trends: Modern SMS Marketing Techniques for Indoor Playgrounds

Mar 26, 2024


In this article, we are talking about the good, the bad, and the ugly of implementing a TEXTING strategy into your overall marketing plan.

And that line in itself might seem a bit dramatic, but trust me– a texting strategy done well can skyrocket bookings, traffic, and sales for businesses like ours.

NOT implemented well, however, a texting strategy can annoy customers at best, and at worst, cause them to disengage with our business completely– on all channels.


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A Realistic End-of-Year Checklist for Your Indoor Playground Business

Dec 11, 2023

Something that I've always found as a business owner is that the stronger I end a year, the more powerful my launch into the new year is.

So even though we’re still in the first half of December, technically, I wanted to give you some action items to be sure you complete BEFORE the end of the year.

Now I know you’re busy– you’re probably juggling running your play space, attending all your kids’ holiday events, buying and wrapping presents, maybe hosting,...

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Is Your Scarcity Mindset Restricting Your Indoor Playground Businesses' Revenue Potential?

Apr 02, 2023

A few weeks back I interviewed the amazing Amanda Bybel on my podcast and on YouTube, and we talked about money mindset and we also discussed the different insecure attachment styles we may have with our business, and she also gave us some tips for moving towards a place of more confidence and a more secure attachment style so we can start charging what we’re worth, prioritizing and valuing our time, and really growing and scaling our businesses.

I loved the conversation so much...

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Unlocking the Power of User-Generated Content: A Play Cafe Owner's Guide to Incentivizing Customers and Boosting Online Presence

Mar 29, 2023

In another recent article I shared how indoor playground and play cafe owners can establish an additional stream of revenue as a user generated content creator. And I started that article by diving into exactly WHY user generated content or UGC is so valuable to businesses in 2023 and beyond.

To summarize, utilizing UGG  is essential for marketing because it enables businesses to leverage the power of authentic, customer-created content to build trust,...

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Revolutionize Your Family Entertainment Center Business with A.I. and ChatGPT

Mar 28, 2023



In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

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Picture Perfect: A Step-by-Step Guide to Planning a Captivating Photoshoot for Your Indoor Playground Business

Mar 18, 2023

If you own an indoor playground business, you likely already know that social media is a great way to reach out to potential customers and keep your existing ones engaged. But, to make a lasting impression, you need to make sure that your photos look professional and capture the essence of your brand. 

And I just want to give some tough love for a moment.

And this is meant with 100% love, but still tough love, because sometimes we all need it.

Recently I was doing some research for a...

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The Ultimate Guide: Making Money as an Indoor Playground Owner Through User-Generated Content for Toy And Playground Equipment Businesses

Mar 15, 2023

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...

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Increase The Value of Your Play Cafe Membership Offer WITHOUT Discounting Other Services

Feb 27, 2023



I talk a lot on this blog and on my Profitable Play podcast about how crucial recurring revenue and specifically memberships can be for an indoor playground businesses’ long term sustainability and success.

We talked about the importance of memberships quite a bit recently in episode 169, and I also did a deep dive into memberships way back in episodes 63, 64, 65, 66, and 69. And in episode 69 I even talked about how creating a strong recurring revenue stream with...

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Book Out Your Birthday Calendar At Your Indoor Playground Business Quickly With Content Marketing

Feb 24, 2023

In episode 169 of the Profitable Play Podcast I explained one of my MOST effective strategies for giving an under-performing offer or service a massive boost in a short amount of time. And that is a super intentional content blitz.

If you haven’t listened to that episode, make sure you go back it’s episode 169 and listen to it– because it was packed with information and I’m not going to repeat all of the background strategy behind what a content blitz is and why...

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The 2024 Guide to What's Working In The Indoor Playground Industry

Hear (and see!) what's working for REAL indoor playground owners from inside of our Exclusive Play Maker Society Group.
For a Limited Time Only, I've included links inside this PDF guide so you can get ALL the details on what's been a hit for these businesses WITHOUT having to join or commit to our membership first!

Download The Guide Now!

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Can I Send You My NEW Free 2024 "What's Working In The Indoor Play Industry" Guide?

I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!