Business, Marketing, and Life Advice for Play-Based Business Owners

In this article, we are talking about the good, the bad, and the ugly of implementing a TEXTING strategy into your overall marketing plan.

And that line in itself might seem a bit dramatic, but trust me– a texting strategy done well can skyrocket bookings, traffic, and sales for businesses like ours.

NOT implemented well, however, a texting strategy can annoy customers at best, and at worst, cause them to disengage with our business completely– on all channels.

(And...

Something that I've always found as a business owner is that the stronger I end a year, the more powerful my launch into the new year is.

So even though we’re still in the first half of December, technically, I wanted to give you some action items to be sure you complete BEFORE the end of the year.

Now I know you’re busy– you’re probably juggling running your play space, attending all your kids’ holiday events, buying and wrapping presents, maybe hosting,...

A few weeks back I interviewed the amazing Amanda Bybel on my podcast and on YouTube, and we talked about money mindset and we also discussed the different insecure attachment styles we may have with our business, and she also gave us some tips for moving towards a place of more confidence and a more secure attachment style so we can start charging what we’re worth, prioritizing and valuing our time, and really growing and scaling our businesses.

I loved the conversation so much...

In another recent article I shared how indoor playground and play cafe owners can establish an additional stream of revenue as a user generated content creator. And I started that article by diving into exactly WHY user generated content or UGC is so valuable to businesses in 2023 and beyond.

To summarize, utilizing UGG  is essential for marketing because it enables businesses to leverage the power of authentic, customer-created content to build trust,...

In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

If you own an indoor playground business, you likely already know that social media is a great way to reach out to potential customers and keep your existing ones engaged. But, to make a lasting impression, you need to make sure that your photos look professional and capture the essence of your brand. 

And I just want to give some tough love for a moment.

And this is meant with 100% love, but still tough love, because sometimes we all need it.

Recently I was doing some research for a...

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...

I talk a lot on this blog and on my Profitable Play podcast about how crucial recurring revenue and specifically memberships can be for an indoor playground businesses’ long term sustainability and success.

We talked about the importance of memberships quite a bit recently in episode 169, and I also did a deep dive into memberships way back in episodes 63, 64, 65, 66, and 69. And in episode 69 I even talked about how creating a strong recurring revenue stream with...

In episode 169 of the Profitable Play Podcast I explained one of my MOST effective strategies for giving an under-performing offer or service a massive boost in a short amount of time. And that is a super intentional content blitz.

If you haven’t listened to that episode, make sure you go back it’s episode 169 and listen to it– because it was packed with information and I’m not going to repeat all of the background strategy behind what a content blitz is and why...

 In Profitable Play Podcast episode 168, I told the story of a failed launch turned multi-six-figure offer, and at the end I asked you to ponder the question question...

“Is there an offer in your indoor playground business or a specific service you launched, that isn’t quite selling as much as you’d like?”

In that episode I also mentioned that the reason behind the lack of sales MIGHT just be due to a lack of customer awareness and education, so in this article...