Business, Marketing, and Life Advice for Local Business Owners

How Blogging Can Help Your Facility Book MORE Birthday Party Clients (With NO Ad Spend!)

Jun 03, 2021

As a local business owner, you’ve probably heard along the way that blogging can help you increase your website traffic.

And you’ve also probably thought… GREAT! I could use some extra traffic to my site for free. I’ll be sure to start blogging right away!

But you might have gotten stuck there. 

OR pushed blogging to the back-burner.

And I get it-- when I opened a brick-and-mortar indoor playground back in 2015 I told myself for YEARS that “as soon as I...

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Why I Have Been Talking MEMBERSHIP Sites SO Much Lately (I Owe You An Explanation...)

Apr 15, 2021

I've gotten a couple questions lately about WHY I've been talking so much about membership sites lately...

After all, many people have come to my little corner of the internet because they had BIG brick & mortar business dreams.

So... why would I talk about creating an ONLINE membership all of a sudden?

Well, let me explain.

1. Opening a brick & mortar biz is harder than ever for some.

Funding is scarce, banks are more wary of providing loans to brick and mortar businesses...

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7 Reasons YOU Should Consider Creating a Membership Site

Apr 09, 2021

Is it REALLY possible to build (or grow) a wildly-successful online membership business when the economy is unstable?

The answer is, ABSOLUTELY.

And THOUSANDS of entrepreneurs have done it, even during the past year, when many other businesses were slowing or even shutting their doors.

Listen, maybe you’re looking for a fresh start…

…you’re a business owner looking for a way to weather the economic ups and downs…

…or you’re an author, speaker, or...

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UNPOPULAR OPINION: Launching a Business in 2020

May 03, 2020

It’s May 2020, and we are right in the middle of the COVID-19 crisis and all of the uncertainty that comes with it.

I’ve been paying attention to the conversations happening on podcasts, YouTube channels, and inside Facebook groups, and I’ve actually been quite surprised at the comments being made.

Understandably, a lot of people are feeling scared and stuck, and like their dreams are on pause.

However, the surprising part to me is that a lot of prospective business owners...

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Alternative Title: Will COVID-19 Have a Permanent Impact on the Indoor Playground and Family Entertainment Center Industry?

Mar 24, 2020

I’m writing this on March 24, 2020- while we are smack in the middle of a global health crisis. I live in New York so we have been quarantined for just over a week, and indoor playgrounds around the country have been mandated to close until further notice.

While “social distancing” seems to (so far) be “flattening the curve”, so to speak (with the main aim of “flattening the curve” being to prevent a sharp peak of cases and spread out the infection...

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Tips for Opening a MOBILE Play or Party Business

Mar 06, 2020

As I mentioned in my blog about the important trends I see emerging for indoor play spaces in 2020 and beyond, Mobile Play services are a great option for thinking outside the box and either generating an additional source of revenue for your brick and mortar indoor playground OR for raising funds to start a brick and mortar space.

SO, WHAT IS A MOBILE PLAY RENTAL SERVICE?

Specifically, what I referred to in my “Important Trends” blog are businesses that bring a mobile soft play...

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5 Good Reasons to NEVER Open a Brick-and-Mortar Business

Feb 11, 2020

Well FIRST I need to explain this title and this topic-- because I already know what many of you are thinking. Don’t I encourage and teach entrepreneurs exactly how to be successful in, very specifically, a brick and mortar industry? Well, the answer is YES. 

And even though I believe success and happiness are very possible in the brick-and-mortar space, this journey is NOT for everyone. 

So you can call this my “tough love” blog for all of my brick-and-mortar...

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Book More Birthdays: 9 Ways to Pack your Party & Private Event Calendar

Feb 03, 2020

As you likely know if you’ve been following me for a while, we focus on birthday parties at our indoor playground locations.

We rely on having a booked-out party calendar every single weekend to be able to be successful. I love being able to look at the month ahead and know with certainty that not only will all of our bills and team members be paid, but also that I can pay myself consistently as the business owner.

Even if you do NOT plan on making parties your main focus, relying on...

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Indoor Playground/ Play Cafe Business Model Trends for 2020

Jan 13, 2020

Something I am careful to do constantly is monitor other indoor play spaces in order to best understand what’s working and what’s not working in the indoor play industry. 

As we kick off a new year, I wanted to share 4 emerging trends that have been increasing in popularity, especially during the last 18 months or so.

For current indoor playground owners and prospective owners alike, adapting to at least 1-2 of these trends to accommodate changing customer preferences will be...

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11 Most Commonly Asked Questions I Get From Prospective Indoor Playground Owners

Jan 05, 2020

As you know we just wrapped up 2019 and I want to give you guys a kind of year-end wrap up as we head into the new year and I wanted to answer the 11 most frequently asked questions I get from prospective indoor playground owners!

So I dug through my email inbox, my youtube channel comments, my Instagram & Facebook messages AND all the questions inside of my group coaching program Play Maker Society and THESE are the eleven questions that come up again and again and again.

 

...

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