Business, Marketing, and Life Advice for Play-Based Business Owners

Picture Perfect: A Step-by-Step Guide to Planning a Captivating Photoshoot for Your Indoor Playground Business

Mar 18, 2023

If you own an indoor playground business, you likely already know that social media is a great way to reach out to potential customers and keep your existing ones engaged. But, to make a lasting impression, you need to make sure that your photos look professional and capture the essence of your brand. 

And I just want to give some tough love for a moment.

And this is meant with 100% love, but still tough love, because sometimes we all need it.

Recently I was doing some research for a...

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The Ultimate Guide: Making Money as an Indoor Playground Owner Through User-Generated Content for Toy And Playground Equipment Businesses

Mar 15, 2023

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...

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Increase The Value of Your Play Cafe Membership Offer WITHOUT Discounting Other Services

Feb 27, 2023

 

 

I talk a lot on this blog and on my Profitable Play podcast about how crucial recurring revenue and specifically memberships can be for an indoor playground businesses’ long term sustainability and success.

We talked about the importance of memberships quite a bit recently in episode 169, and I also did a deep dive into memberships way back in episodes 63, 64, 65, 66, and 69. And in episode 69 I even talked about how creating a strong recurring revenue stream with...

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Book Out Your Birthday Calendar At Your Indoor Playground Business Quickly With Content Marketing

Feb 24, 2023

In episode 169 of the Profitable Play Podcast I explained one of my MOST effective strategies for giving an under-performing offer or service a massive boost in a short amount of time. And that is a super intentional content blitz.

If you haven’t listened to that episode, make sure you go back it’s episode 169 and listen to it– because it was packed with information and I’m not going to repeat all of the background strategy behind what a content blitz is and why...

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Increase Your Indoor Playground Membership Enrollment Numbers QUICKLY With A 10 Step Content Blitz

Feb 24, 2023

 In Profitable Play Podcast episode 168, I told the story of a failed launch turned multi-six-figure offer, and at the end I asked you to ponder the question question...

“Is there an offer in your indoor playground business or a specific service you launched, that isn’t quite selling as much as you’d like?”

In that episode I also mentioned that the reason behind the lack of sales MIGHT just be due to a lack of customer awareness and education, so in this article...

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10 Tips For Booked-Out Summer Camps At Your Indoor Playground Business!

Jan 27, 2023

It may be January right now, but I need to take you ALL the way to summertime. And while it may not feel like summer outside of your window (if you live anywhere that’s similar to New York, where I live), I need you to enter that state of mind right now, at least for the next few minutes. That’s right, we are talking all about summer camps for your indoor playground or play cafe business.

(And by the way, if you prefer to listen, you can hear this same info on my Profitable Play...

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Utilizing Pinterest Ads For Your Indoor Playground or Play Cafe Business: 5 Tips

Jan 20, 2023

I often talk on my Profitable Play Podcast and on my YouTube channel about Instagram, Facebook, and Google Ads. After all, they’re some of the easiest and most common ways for small businesses like indoor playgrounds to get their products and services in front of their ideal local customers in a way that’s much more cost-effective than something like printed direct mailers. 

Plus, these ad platforms give us data we can use to measure our results and make data-driven, informed...

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When Should You Cancel an Event Or A Class At Your Indoor Playground Due To Low Registration?

Jan 10, 2023

On my Play Cafe Academy Youtube channel as well as back on episode 149 of my Profitable Play podcast I talked about how to price for your services– and specifically classes and events.

And after I published that content, I got a really great question that I wanted to address.

The question was regarding when we should consider CANCELING an event or a class based on low registration numbers.

Because in the example I gave, one of the assumptions I made in order to share my calculations was...

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Optimizing Your Instagram Highlights For Bookings And Sales For Your Indoor Playground Business

Dec 26, 2022

As you are reading this I hope you are having a wonderful holiday season with your families and staying safe and warm! 

(And if you prefer to listen, you can get this same information anywhere you listen to podcasts on episode 146 of my Profitable Play podcast!).

As you may know I am in Buffalo, New York and we certainly got our fair share of wind and snow and while this holiday looked a lot different than expected since we were unable to travel and spend Christmas with our...

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3 Takeaways About Hosting Profitable Character Events At Your Indoor Playground Or Play Cafe From Tiffany, Owner of MY Play Cafe

Dec 21, 2022

If you follow me on YouTube you likely saw that this past week I interviewed Tiffany from MY Play Cafe and we talked about one of the most widely agreed upon tactics for profitable events amongst indoor playground owners- having kids’ favorite characters attend events.

But even if you watched that video, I wanted to take a moment to share my 3 biggest takeaways from my conversation with Tiffany. I want to share the 3 little nuggets of knowledge you may have missed if you were distracted...

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Can I Send You My NEW Free 2023 "What's Working In The Indoor Play Industry" Guide?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!