Business, Marketing, and Life Advice for Play-Based Business Owners

Hiring A Virtual Assistant Or Remote Employee As An Indoor Playground Or Play Cafe Business Owner

Feb 08, 2023

As an indoor playground or play cafe business owner, you may find yourself overwhelmed with tasks and responsibilities that consume a significant amount of your time and energy. 

Coupled with the difficulty to hire and retain retail employees right now– creating a delegation system to lessen your workload can often seem impossible.

However, there is a lesser-known option you have that can allow you to maximize your productivity and focus on the essential tasks only YOU can do in...

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Designing And Operating A Summer Camp Program At Your Play Cafe Or Indoor Playground Business

Jan 27, 2023

Summer camps are a great way to provide children with a fun and enriching experience while also adding to your bottom line as an indoor playground or play cafe owner. This added revenue can reduce the seasonality of your business and therefore provide you with a more consistent and predictable income year-round. 

However, running a summer camp is no easy task. 

To ensure the success of your camp, it is important to be organized, efficient, and lean into the strengths of your space...

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10 Tips For Booked-Out Summer Camps At Your Indoor Playground Business!

Jan 27, 2023

It may be January right now, but I need to take you ALL the way to summertime. And while it may not feel like summer outside of your window (if you live anywhere that’s similar to New York, where I live), I need you to enter that state of mind right now, at least for the next few minutes. That’s right, we are talking all about summer camps for your indoor playground or play cafe business.

(And by the way, if you prefer to listen, you can hear this same info on my Profitable Play...

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Utilizing Pinterest Ads For Your Indoor Playground or Play Cafe Business: 5 Tips

Jan 20, 2023

I often talk on my Profitable Play Podcast and on my YouTube channel about Instagram, Facebook, and Google Ads. After all, they’re some of the easiest and most common ways for small businesses like indoor playgrounds to get their products and services in front of their ideal local customers in a way that’s much more cost-effective than something like printed direct mailers. 

Plus, these ad platforms give us data we can use to measure our results and make data-driven, informed...

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Are You Consuming More Than You Create? Your 2023 Business Resolution As An Indoor Playground Owner

Jan 09, 2023

I know it’s the week after new years and as Larry David (any Curb Your Enthusiasm fans out there?!) once said, you can’t say happy new years after January 7th– but even though it’s January 9th I wanted to put this episode out there to give you some inspiration if you are STILL in need of a business resolution for 2023.

Now in Play Maker Society we talked a lot about our words of the year.

In the past my words have been No (my year of boundaries), Steady (my year of...

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3 Takeaways About Hosting Profitable Character Events At Your Indoor Playground Or Play Cafe From Tiffany, Owner of MY Play Cafe

Dec 21, 2022

If you follow me on YouTube you likely saw that this past week I interviewed Tiffany from MY Play Cafe and we talked about one of the most widely agreed upon tactics for profitable events amongst indoor playground owners- having kids’ favorite characters attend events.

But even if you watched that video, I wanted to take a moment to share my 3 biggest takeaways from my conversation with Tiffany. I want to share the 3 little nuggets of knowledge you may have missed if you were distracted...

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9 Tips To Keep Your Indoor Playground or Play Cafe Clean And Tidy (In An Efficient, Cost-Effective Manner!)

Dec 15, 2022

Now I want to give a little disclaimer before we get into this article. And by the way, if you prefer to listen instead of read, I have this article published as a podcast episode on my Profitable Play Podcast here.

If you are one of those indoor playground owners who made it through the pandemic, then hats off to you. This will likely all be a bit of a review– and may even give you a lil’ bit of business PTSD– so you may want to skip this one unless you want some tidying up...

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Should You Exclude Current And Past Customers From Your Facebook and Instagram Ads?

Nov 28, 2022

As you likely know, we are right in the middle of the whole black Friday, small business Saturday, cyber Monday sale madness at the moment. 

I talked in last week’s Profitable Play Podcast episodes about sales I recommend business owners take advantage of for themselves and their businesses and also gave some unique ideas for sales that have been successful for my indoor playground in the past. 

But in this article (and in this episode if you prefer to listen!), I want to...

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5 Reasons You Should NOT Close Your Indoor Playground Or Play Cafe Business Thanksgiving Week

Nov 16, 2022

Something I try to do is follow as many play spaces as possible on social media. And this is for a few different reasons. 

I love to show support, especially the places inside of my Play Maker Society program where we all try to follow each other's accounts and engage regardless, but I also like to stay up-to-date on the trends of the industry, as you might expect. 

It was a bit overwhelming to do so when I owned my own space, so if that sounds exhausting to you– it’s...

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My 3 Favorite Things About The Indoor Playground / Play Cafe I Visited Yesterday!

Nov 09, 2022

In this article (which is a reader-friendly version of my Profitable Play Podcast episode 131 which you can listen to here), I am going to quickly share three things I loved about my recent visit to Cafe O Play in November 2022! Now, I could truly list dozens of other things– but I want to keep it simple so that you can walk away from reading this with actionable takeaways you can implement in your own indoor playground, play cafe, or family entertainment center!

This was an extra...

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Can I Send You My NEW Free 2023 "What's Working In The Indoor Play Industry" Guide?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!