Business, Marketing, and Life Advice for Play-Based Business Owners

As you likely know, we are right in the middle of the whole black Friday, small business Saturday, cyber Monday sale madness at the moment. 

I talked in last week’s Profitable Play Podcast episodes about sales I recommend business owners take advantage of for themselves and their businesses and also gave some unique ideas for sales that have been successful for my indoor playground in the past. 

But in this article (and in this episode if you prefer to listen!), I want to address something tha...

Something I try to do is follow as many play spaces as possible on social media. And this is for a few different reasons. 

I love to show support, especially the places inside of my Play Maker Society program where we all try to follow each other's accounts and engage regardless, but I also like to stay up-to-date on the trends of the industry, as you might expect. 

It was a bit overwhelming to do so when I owned my own space, so if that sounds exhausting to you– it’s OK, that’s totally normal...

In this article (which is a reader-friendly version of my Profitable Play Podcast episode 131 which you can listen to here), I am going to quickly share three things I loved about my recent visit to Cafe O Play in November 2022! Now, I could truly list dozens of other things– but I want to keep it simple so that you can walk away from reading this with actionable takeaways you can implement in your own indoor playground, play cafe, or family entertainment center!

This was an extra special visit...

If you follow my Profitable Play Podcast, you may have seen that I released a very important "play of the day" for you today– and paying close attention to this tip can help prevent a disaster in your business over the next 2 years– one that I have seen play out ALL too often in real-life businesses every single day, just like yours. 

So in case you didn't listen to this episode (or if you prefer reading!) I am here to summarize for you.

Many popular marketing gurus these days –myself included...

Oftentimes when we close our businesses in observance of a holiday, we assume that it means a pause in revenue as well. 

However, in this article I want to challenge that belief and provide you with some inspiration on how you can generate sales EVEN while your doors are shut.

First, I highly recommend listening to Episode 26 of my podcast, The Profitable Play Podcast, in which I share a very specific strategy about creating a BUNDLE offer. There are many different reasons why I never recommen...

According to HubSpot, 90% of consumers reported reading or at least glancing at online reviews before visiting a business. Furthermore, 88% of consumers will trust online reviews on Google or social media, as much as a referral or recommendation from a trusted friend, family member, or coworker.

This is what makes the topic of online reviews and how they impact your sales so important. When you've worked hard to get a glowing five-star review, it’s crucial to understand how to maximize it as mu...

Two of my most-downloaded episodes to this day are episodes 13: 13 Marketing Lessons To Be Learned From Taylor Swift and episode 39: 4 Marketing Lessons to be Learned from Taylor Swift’s Surprise Album Drop (referring to folklore, her first of TWO surprise releases).

For this reason (and also my sheer excitement) I figured I would give you MY take on business and marketing lessons we can all take away from Taylor swifts album re records, her second of which is coming TONIGHT (if you’re me, a...

As a local business owner, you’ve probably heard along the way that blogging can help you increase your website traffic.

And you’ve also probably thought… GREAT! I could use some extra traffic to my site for free. I’ll be sure to start blogging right away!

But you might have gotten stuck there. 

OR pushed blogging to the back-burner.

And I get it-- when I opened a brick-and-mortar indoor playground back in 2015 I told myself for YEARS that “as soon as I have time…” or “as soon as I have more...

I've gotten a couple questions lately about WHY I've been talking so much about membership sites lately...

After all, many people have come to my little corner of the internet because they had BIG brick & mortar business dreams.

So... why would I talk about creating an ONLINE membership all of a sudden?

Well, let me explain.

1. Opening a brick & mortar biz is harder than ever for some.

Funding is scarce, banks are more wary of providing loans to brick and mortar businesses given the recent ...

Is it REALLY possible to build (or grow) a wildly-successful online membership business when the economy is unstable?

The answer is, ABSOLUTELY.

And THOUSANDS of entrepreneurs have done it, even during the past year, when many other businesses were slowing or even shutting their doors.

Listen, maybe you’re looking for a fresh start…

…you’re a business owner looking for a way to weather the economic ups and downs…

…or you’re an author, speaker, or coach who wants to stop the endless hustle, ...