Business, Marketing, and Life Advice for Play-Based Business Owners

11 Most Commonly Asked Questions I Get From Prospective Indoor Playground Owners

Jan 05, 2020

As you know we just wrapped up 2019 and I want to give you guys a kind of year-end wrap up as we head into the new year and I wanted to answer the 11 most frequently asked questions I get from prospective indoor playground owners!

So I dug through my email inbox, my youtube channel comments, my Instagram & Facebook messages AND all the questions inside of my group coaching program Play Maker Society and THESE are the eleven questions that come up again and again and again.



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2019 in Review-- The Lessons We Learned and the Challenges We Overcame-- Together

Dec 30, 2019

Earlier this week I put an ask out to the 100+ entrepreneurs in my group coaching program, Play Makers Society. I asked for them to share either:

  • One significant thing they’ve learned this year on their business journey

  • One roadblock or issue they encountered that surprised them, OR

  • One piece of advice they’d give their former selves or other prospective business owners

And, wow. 

Their responses were so detailed and insightful, I had to choose a handful of them to...

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Highlighting Another Incredible Play Space: The Tot Spot in Oneida, NY

Dec 19, 2019

I first met Tanya, the owner of The Tot Spot Play Center, when she signed up for my Play Cafe Academy program and enrolled in my group coaching program, The Play Maker Society. Tanya, a Pediatric Occupational Therapist, quickly worked through the program content and worked alongside her supportive husband and family to open her doors just a few short months after enrolling! Does Tanya look familiar to you? You may remember her from her PCA testimonial on our YouTube channel here!

Her passion...

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Why We Don't Offer Discounts to Friends or Family Anymore at our Indoor Playground

Oct 17, 2019

As small business owners it can often feel like we are being pulled in a million different directions. It can also feel like someone ALWAYS needs something, whether it be a team member or a customer or a vendor.

It’s easy to allow yourself to be stretched too thinly and need to rely on a support system for strength when it gets to be too much.

However, what happens when we are being asked for favors from within our own support system as well?

Now, I’d like to preface this by...

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What I Wish Customers Knew About Small Local Businesses

Oct 10, 2019

Have you ever heard the phrase, “kill your darlings”? I hadn’t until this year.

To me, as a business owner, my “darlings” are the business-related things that I love the most-- and hold onto selfishly or against logic because of my emotional attachment to them

On paper, it can seem black-and-white. This service is profitable, so we will keep doing it. And if this other offering is much less profitable-- then we should cut it.

However, in the real world, it rarely...

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A Common Mistake Most Small Local Business Owners Make

Oct 08, 2019


As I have mentioned in previous blogs, life as a business owner looks significantly different from when we first opened our doors four years ago. While I still retain some responsibilities, like communicating with party clients, there are many tasks I used to keep on my “plate” that I have since outsourced, like working parties and events, and things I gave up...

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How to Generate Funds for Unforeseen Costs in Your Indoor Playground Business

Sep 27, 2019


Even though every small business would ideally have an “emergency” fund and a large cushion in case of unforeseen costs, that’s not always reality. No matter what industry you’re in or how your indoor playground is structured, there is ALWAYS something that needs attention or maintenance or updating or fixing, and that emergency fund depletes itself pretty regularly.

But what happens when a LARGE...

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What to Do if One of Your Indoor Playground Business Ideas FAILS

Sep 13, 2019

If you are considering opening an indoor playground or if you own one already, it is your job as the visionary and the owner of the business to think about the big picture ideas and initiatives and really perfect the revenue streams in your business.

But what happens when you make a decision that doesn’t pan out?

Let’s say you had a great idea for a service offering, or a class, or an event that you were REALLY excited about. You spent tons of time creating it, promoting it, and...

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5 Fun (Inexpensive!) Ideas to Add to Your Child’s Next Party

Sep 06, 2019

One of the things parents love most about hosting their child’s event at our facility is the freedom we allow when it comes to decorating. There is something so special about seeing the birthday child walk into their party and watching their face light up because their favorite character/ show/ book/ animal has been brought to life with the decor. 

My favorite part of my sons’ parties when they were under 5 years old was seeing their faces when they came in through the door....

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What to Do When A Customer Attacks Your Business Online

Jul 16, 2019

If this is as far as you get in this post, just remember: online criticism will happen NO MATTER WHAT. And it will all be ok.

Earlier this year, a woman orchestrated a coordinated social media attack on my business and me personally. It left me gutted for hours. I could tell soon after she messaged me that she was attempting to get a rise out of me for social media attention, which was confirmed by the other reviews she had been recently leaving local businesses.

However, I was able to take...

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Can I Send You My NEW Free 2023 "What's Working In The Indoor Play Industry" Guide?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!