Business, Marketing, and Life Advice for Play-Based Business Owners

6 Reasons We Are Switching our Business Point of Sales System to Aluvii

Jan 13, 2020

Something that I carefully examine at the end of every year of business is how we could have saved money, been more efficient, or offered a higher level of service.

One thing that has stuck out in my mind for the past FOUR years-- yes FOUR years-- in my business is all of our different systems and software and processes and how ineffectively they all integrate together, causing a MASSIVE bottleneck in our business.

“Which systems?”, you might be wondering. After all, running a...

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Indoor Playground/ Play Cafe Business Model Trends for 2020

Jan 13, 2020

Something I am careful to do constantly is monitor other indoor play spaces in order to best understand what’s working and what’s not working in the indoor play industry. 

As we kick off a new year, I wanted to share 4 emerging trends that have been increasing in popularity, especially during the last 18 months or so.

For current indoor playground owners and prospective owners alike, adapting to at least 1-2 of these trends to accommodate changing customer preferences will be...

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11 Most Commonly Asked Questions I Get From Prospective Indoor Playground Owners

Jan 05, 2020

As you know we just wrapped up 2019 and I want to give you guys a kind of year-end wrap up as we head into the new year and I wanted to answer the 11 most frequently asked questions I get from prospective indoor playground owners!

So I dug through my email inbox, my youtube channel comments, my Instagram & Facebook messages AND all the questions inside of my group coaching program Play Maker Society and THESE are the eleven questions that come up again and again and again.



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2019 in Review-- The Lessons We Learned and the Challenges We Overcame-- Together

Dec 30, 2019

Earlier this week I put an ask out to the 100+ entrepreneurs in my group coaching program, Play Makers Society. I asked for them to share either:

  • One significant thing they’ve learned this year on their business journey

  • One roadblock or issue they encountered that surprised them, OR

  • One piece of advice they’d give their former selves or other prospective business owners

And, wow. 

Their responses were so detailed and insightful, I had to choose a handful of them to...

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Highlighting Another Incredible Play Space: The Tot Spot in Oneida, NY

Dec 19, 2019

I first met Tanya, the owner of The Tot Spot Play Center, when she signed up for my Play Cafe Academy program and enrolled in my group coaching program, The Play Maker Society. Tanya, a Pediatric Occupational Therapist, quickly worked through the program content and worked alongside her supportive husband and family to open her doors just a few short months after enrolling! Does Tanya look familiar to you? You may remember her from her PCA testimonial on our YouTube channel here!

Her passion...

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Why We Don't Offer Discounts to Friends or Family Anymore at our Indoor Playground

Oct 17, 2019

As small business owners it can often feel like we are being pulled in a million different directions. It can also feel like someone ALWAYS needs something, whether it be a team member or a customer or a vendor.

It’s easy to allow yourself to be stretched too thinly and need to rely on a support system for strength when it gets to be too much.

However, what happens when we are being asked for favors from within our own support system as well?

Now, I’d like to preface this by...

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What I Wish Customers Knew About Small Local Businesses

Oct 10, 2019

Have you ever heard the phrase, “kill your darlings”? I hadn’t until this year.

To me, as a business owner, my “darlings” are the business-related things that I love the most-- and hold onto selfishly or against logic because of my emotional attachment to them

On paper, it can seem black-and-white. This service is profitable, so we will keep doing it. And if this other offering is much less profitable-- then we should cut it.

However, in the real world, it rarely...

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A Common Mistake Most Small Local Business Owners Make

Oct 08, 2019


As I have mentioned in previous blogs, life as a business owner looks significantly different from when we first opened our doors four years ago. While I still retain some responsibilities, like communicating with party clients, there are many tasks I used to keep on my “plate” that I have since outsourced, like working parties and events, and things I gave up...

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How to Generate Funds for Unforeseen Costs in Your Indoor Playground Business

Sep 27, 2019


Even though every small business would ideally have an “emergency” fund and a large cushion in case of unforeseen costs, that’s not always reality. No matter what industry you’re in or how your indoor playground is structured, there is ALWAYS something that needs attention or maintenance or updating or fixing, and that emergency fund depletes itself pretty regularly.

But what happens when a LARGE...

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What to Do if One of Your Indoor Playground Business Ideas FAILS

Sep 13, 2019

If you are considering opening an indoor playground or if you own one already, it is your job as the visionary and the owner of the business to think about the big picture ideas and initiatives and really perfect the revenue streams in your business.

But what happens when you make a decision that doesn’t pan out?

Let’s say you had a great idea for a service offering, or a class, or an event that you were REALLY excited about. You spent tons of time creating it, promoting it, and...

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Can I Send You My NEW Free 2024 "What's Working In The Indoor Play Industry" Guide?

I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!