Business, Marketing, and Life Advice for Play-Based Business Owners

Earlier this week I put an ask out to the 100+ entrepreneurs in my group coaching program, Play Makers Society. I asked for them to share either:

• One significant thing they’ve learned this year on their business journey

• One roadblock or issue they encountered that surprised them, OR

• One piece of advice they’d give their former selves or other prospective business owners

And, wow. 

Their responses were so detailed and insightful, I had to choose a handful of them to share wit...

I first met Tanya, the owner of The Tot Spot Play Center, when she signed up for my Play Cafe Academy program and enrolled in my group coaching program, The Play Maker Society. Tanya, a Pediatric Occupational Therapist, quickly worked through the program content and worked alongside her supportive husband and family to open her doors just a few short months after enrolling! Does Tanya look familiar to you? You may remember her from her PCA testimonial on our YouTube channel here!

Her passion fo...

Another one of the most common questions I get from prospective indoor playground business owners is around WHY I chose my specific indoor play concept for Climbing Vines Cafe & Play. As you likely know, our space is cozy & intimate and focuses on imaginative play for babies, toddlers, and preschoolers.

Many people looking to break into the indoor-play industry struggle around refining their own concept and wonder what they should focus on. For example, should there be a large play structure? S...

Have you ever heard the phrase, “kill your darlings”? I hadn’t until this year.

To me, as a business owner, my “darlings” are the business-related things that I love the most-- and hold onto selfishly or against logic because of my emotional attachment to them

On paper, it can seem black-and-white. This service is profitable, so we will keep doing it. And if this other offering is much less profitable-- then we should cut it.

However, in the real world, it rarely works out that way. I’ll give...

So you want to open an indoor playground business. Or, maybe you just have a pinterest board called “play cafe inspo”, or “business ideas”. Wherever you are in your journey, I’d venture to guess that you’ve pictured what life might be like if you actually moved forward with your plan and chased your dream.

However, you’re also probably overwhelmed with the idea of getting started and you’re probably nervous about not getting the funding you need, not getting the support you want from family and...

If you are considering opening an indoor playground or if you own one already, it is your job as the visionary and the owner of the business to think about the big picture ideas and initiatives and really perfect the revenue streams in your business.

But what happens when you make a decision that doesn’t pan out?

Let’s say you had a great idea for a service offering, or a class, or an event that you were REALLY excited about. You spent tons of time creating it, promoting it, and executing it.

Once you’ve signed your lease on your indoor playground or play cafe space, it’s time to design the interior of your business! I recommend hiring a skilled local architect that specializes in entertainment or retail space. Someone who specializes in office space, for example, won’t be able to help you design a check-in process that will boost your sales and streamline your customer’s experience.

Even if you hire an architect, they will only be able to get you so far in your planning process. ...