Every year, right around mid-December, I start getting the same messages from indoor playground owners:

Black Friday wasn’t what I hoped.
Open play is quieter than I expected.
Membership sales are flat.
Retail isn’t moving.
My party calendar isn’t full yet.

And if you are feeling any version of this, you are not alone.

December can be emotionally confusing for business owners because it feels incredibly busy. Your space is buzzing. Kids are out of school more often. Membership usage ...

In a recent episode of The Profitable Play Podcast, I sat down with Justine, owner of Liv and Mimi’s Play Cafe in Albuquerque, New Mexico.

If you’ve been inside Play Maker Society, you already know Justine for her thoughtful insights, beautifully curated retail displays, and her willingness to share what’s working in her business in real time.

She just crossed her two-year anniversary—a huge milestone in the play-based business world—and her evolution since opening has been remarkable. W...

How Indoor Playground Owners Can Increase Revenue, Visibility, and Loyalty During Q4

Today we’re diving into one of the most powerful ways you can increase your revenue, visibility, and customer loyalty during the fourth quarter: low-lift, high-impact holiday events that actually sell out.

But before we get into the specifics, I want to address something indoor playground owners feel every December but don’t always say out loud: the holiday season is overwhelming — and not just inside yo...

Halloween month is here — and if you’re an indoor playground or play café owner who hasn’t planned a big event yet… take a deep breath. You are not behind.

I know this time of year can feel overwhelming. Between school parades, trunk-or-treat events, and packed community calendars, many owners feel pressure to throw an elaborate Halloween bash. But here’s the truth: most parents aren’t looking for one more big commitment. They’re looking for something easy, cozy, and fun — especially families w...