Business, Marketing, and Life Advice for Play-Based Business Owners

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 If you are one of the brave souls considering play-cafe ownership, congratulations! The time for diving in and implementing this business model is NOW. With many retail spaces closing, real-estate vacancies are on the rise causing rent (on average) to experience a simultaneous decline and therefore the barriers-to-entry in the brick-and-mortar space are lower than ever.

One of the reasons for thes...

If you’re considering indoor playground or play cafe ownership, then let me be the first to congratulate you! You are likely daydreaming of this process because you are hoping to:

1. Spend more time with your family

2. Supplement your income, and

3. Create a positive and lasting impact in your community

In 2015, I was in your exact spot. I was at my desk job with my newborn baby at home, feverishly researching the play-cafe business model during my lunch hours, consuming as much in...

Once you’ve signed your lease on your indoor playground or play cafe space, it’s time to design the interior of your business! I recommend hiring a skilled local architect that specializes in entertainment or retail space. Someone who specializes in office space, for example, won’t be able to help you design a check-in process that will boost your sales and streamline your customer’s experience.

Even if you hire an architect, they will only be able to get you so far in your planning process. ...