Business, Marketing, and Life Advice for Play-Based Business Owners

IF YOU’RE CONSIDERING OPENING AN INDOOR PLAYGROUND, LEARN WHICH FACTORS WILL BE MOST IMPORTANT IN DETERMINING WHETHER OR NOT YOUR INDOOR PLAYGROUND WILL BE PROFITABLE!

This past week I learned that another play space in my area was closing its doors. In a letter posted to social media, the owner wrote, “Sadly, the business has not proven to be financially sustainable.” These words have been in my mind since I read them.

Being so close in proximity to my own business, I couldn’t help b...

Click here to download the 10 questions as part of our FREE indoor playground business bundle!

 If you are one of the brave souls considering play-cafe ownership, congratulations! The time for diving in and implementing this business model is NOW. With many retail spaces closing, real-estate vacancies are on the rise causing rent (on average) to experience a simultaneous decline and therefore the barriers-to-entry in the brick-and-mortar space are lower than ever.

One of the reasons for thes...

If you’re considering indoor playground or play cafe ownership, then let me be the first to congratulate you! You are likely daydreaming of this process because you are hoping to:

1. Spend more time with your family

2. Supplement your income, and

3. Create a positive and lasting impact in your community

In 2015, I was in your exact spot. I was at my desk job with my newborn baby at home, feverishly researching the play-cafe business model during my lunch hours, consuming as much in...

Once you’ve signed your lease on your indoor playground or play cafe space, it’s time to design the interior of your business! I recommend hiring a skilled local architect that specializes in entertainment or retail space. Someone who specializes in office space, for example, won’t be able to help you design a check-in process that will boost your sales and streamline your customer’s experience.

Even if you hire an architect, they will only be able to get you so far in your planning process. ...