Business, Marketing, and Life Advice for Play-Based Business Owners

Don't Put Your Indoor Playground Sales (And Business!) At Risk By Making This Common Mistake

Nov 07, 2022

If you follow my Profitable Play Podcast, you may have seen that I released a very important "play of the day" for you today– and paying close attention to this tip can help prevent a disaster in your business over the next 2 years– one that I have seen play out ALL too often in real-life businesses every single day, just like yours. 

So in case you didn't listen to this episode (or if you prefer reading!) I am here to summarize for you.

Many popular marketing...

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Ideas To Generate Sales On A Holiday (Even When Your Indoor Playground Is Closed!)

Nov 04, 2022

Oftentimes when we close our businesses in observance of a holiday, we assume that it means a pause in revenue as well. 

However, in this article I want to challenge that belief and provide you with some inspiration on how you can generate sales EVEN while your doors are shut.

First, I highly recommend listening to Episode 26 of my podcast, The Profitable Play Podcast, in which I share a very specific strategy about creating a BUNDLE offer. There are many different reasons why I never...

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How To Determine Your Open-Play Hours For Your Indoor Playground Or Play Cafe Business

Nov 03, 2022

Psst.. would you rather listen to this as a podcast episode? Click here!

Determining the hours of your indoor playground is a business decision that you want to take the time to evaluate and prioritize, especially before presenting the hours to your community. 

The hours that you agree upon will impact how many people find you for open play, how many parties you book, and what your emphasis is going to be in terms of how you're going to actually make your money, which all have big...

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Play Cafe Academy and Play Maker Society Review: Jeremy From Play Bound in Chicago

Oct 27, 2022
 

If you've been on the fence about joining Play Cafe Academy...

You need to hear what new Play Cafe Academy student and Play Maker Society member Jeremy had to say about the program.

What I love about Jeremy's story is that he had been working YEARS on his business plan and considered himself an industry expert... And it took him a few weeks to decide if the investment would be worth it.

But after already going through EVERY lesson, he found that he still found incredible value in the honest...

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How To Leverage Reviews To Increase Sales And Profits In Your Indoor Playground Or Soft Play Rental Business

Oct 27, 2022

According to HubSpot, 90% of consumers reported reading or at least glancing at online reviews before visiting a business. Furthermore, 88% of consumers will trust online reviews on Google or social media, as much as a referral or recommendation from a trusted friend, family member, or coworker.

This is what makes the topic of online reviews and how they impact your sales so important. When you've worked hard to get a glowing five-star review, it’s crucial to understand how to maximize...

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Play Cafe Academy and Play Maker Society Review: Tracy From Poppy Tots Play Space in California

Sep 19, 2022
 

“Hi, my name is Tracy and I am the owner of Poppy Tots Play Cafe here in Novato, California. I just wanted to talk about Play Cafe Academy and also Play Maker Society–

Both of these things being literally the most invaluable thing I've ever come across as far as opening this business and having the confidence and being as prepared as humanly possible for a business that is so unique.

I started watching the YouTube videos a few years ago and just sort of eased into it then decided...

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Play Cafe Academy and Play Maker Society Review: Gloria From Looma Play Space in California

Sep 19, 2022
 

"I wanted to take this opportunity to share how Play Cafe Academy and Playmaker society has helped me launch my business.

At first found Michele through her YouTube videos and I realized, okay, I need to take the leap and just go through the course and see if this is something for me. But that was just the beginning, because the [Play Maker Society] Facebook group has really been instrumental.

I can hear from other play cafe owners throughout the entire country, and see how they're doing...

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How To Accommodate Autistic Children And Adults At Your Play Space

Aug 08, 2022

It was recently estimated by the CDC that over 5.4 MILLION adults in the United States  (2.21% of American adults) have ASD.  The states with the greatest estimated number of adults living with ASD included California (701,669), Texas (449,631), New York (342,280), and Florida (329,131). And similarly, the nationally representative survey suggests that about 1.5 million U.S. kids have autism, or about 1 in 40.

To put it in perspective, most indoor playgrounds serve between 25 and...

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2 Ways To Increase Cafe Sales At You Indoor Playground AND Reduce Staff Overwhelm!

Apr 04, 2022

One of the biggest reservations I hear from play space owners who are nervous to install a full cafe in their space is,

“well, I can’t afford to hire additional staff a cafe would require..."

If you haven’t listened to episode 55 of my podcast yet, go back and listen to it because I break down this objection in painstaking detail, but today I want to share two ways with you that you use to dispel this fear even further.

And just to recap ONE point from episode 55 in case...

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8 Reasons A Cafe Is Crucial To Profitability For The Modern Play Space Or Indoor Playground

Mar 30, 2022

Something I have learned from years of coaching indoor playground owners is that this type of business model operates the BEST when the owner feels truly aligned with their company, and when they set their business up in a way that amplifies their strengths and passions.

For example, Art Factory Play Cafe and Party Place is a perfect portrayal of owner Tal’s artistic gifts. At her facility, Tal combines art classes and DIY projects (for both children and adults!) with play...

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Can I Send You My NEW Free 2023 "What's Working In The Indoor Play Industry" Guide?

I asked 7 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2023 "What's Working" Guide!