Business, Marketing, and Life Advice for Play-Based Business Owners

8 Alternative Ways To Boost Summer Profit And Accomodate Field Trips and Groups At Your Indoor Playground Business, Even With Limited Space!

May 21, 2023

 

Well, it’s May and that means field trip season is upon us.

Just the other day I chaperoned my son’s second grade field trip to the science museum and PHEW– it was a hectic day.

And it got me thinking about the various requests we would get at our indoor playground facility regarding field trips from daycares and preschools– as well as what worked, and what didn’t.

Because this is the beginning of the SLOWEST open play season here in New York, and for...

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Utilizing Visual Signs and Schedules At Your Play Cafe or Indoor Playground Business

Apr 11, 2023

 

It’s April and that means it’s Autism awareness month! And while I already have an entire 5-episode series on better accommodating autistic kids and adults at your indoor playgrounds you can find beginning with episode 93 of the Profitable Play Podcast, there are a few more things I think are important to share, especially things I have noticed as I have been traveling a lot this year visiting different facilities and seeing even more of what works and what does not work.

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When Customers Become Competition- More Tips For Handling Competition and "Copy Cat" Play Cafe Businesses

Apr 05, 2023

Running an indoor playground business can be a fulfilling and exciting experience. However, it can also be challenging, as all of you listening likely know, especially when a CUSTOMER expresses an interest in opening a similar business in the same area. 

I talked about this a bit in my YouTube video recently and I was so shocked because I got SO many comments both in play maker society and on YouTube letting me know that hey, I’m not the ONLY one who feels this way. So I wanted to...

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Is Your Scarcity Mindset Restricting Your Indoor Playground Businesses' Revenue Potential?

Apr 02, 2023

A few weeks back I interviewed the amazing Amanda Bybel on my podcast and on YouTube, and we talked about money mindset and we also discussed the different insecure attachment styles we may have with our business, and she also gave us some tips for moving towards a place of more confidence and a more secure attachment style so we can start charging what we’re worth, prioritizing and valuing our time, and really growing and scaling our businesses.

I loved the conversation so much...

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Unlocking the Power of User-Generated Content: A Play Cafe Owner's Guide to Incentivizing Customers and Boosting Online Presence

Mar 29, 2023

In another recent article I shared how indoor playground and play cafe owners can establish an additional stream of revenue as a user generated content creator. And I started that article by diving into exactly WHY user generated content or UGC is so valuable to businesses in 2023 and beyond.

To summarize, utilizing UGG  is essential for marketing because it enables businesses to leverage the power of authentic, customer-created content to build trust,...

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Revolutionize Your Family Entertainment Center Business with A.I. and ChatGPT

Mar 28, 2023

 

 

In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

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Picture Perfect: A Step-by-Step Guide to Planning a Captivating Photoshoot for Your Indoor Playground Business

Mar 18, 2023

If you own an indoor playground business, you likely already know that social media is a great way to reach out to potential customers and keep your existing ones engaged. But, to make a lasting impression, you need to make sure that your photos look professional and capture the essence of your brand. 

And I just want to give some tough love for a moment.

And this is meant with 100% love, but still tough love, because sometimes we all need it.

Recently I was doing some research for a...

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The Ultimate Guide: Making Money as an Indoor Playground Owner Through User-Generated Content for Toy And Playground Equipment Businesses

Mar 15, 2023

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...

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Buying vs. Leasing a Commercial Space: Which is Best for Your Indoor Playground Business?

Mar 15, 2023

 

When it comes to finding a space for your indoor playground or play cafe business, there are two primary options: buying a commercial building or leasing a space.

Both options have their own set of advantages and disadvantages, and the decision will ultimately depend on your specific business needs and financial situation. 

This is one of those areas where the BEST option will depend solely on your specific circumstances, and I’d recommend hiring a local professional...

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The 4 Biggest Mistakes I Made When Licensing My Indoor Playground Business Concept

Mar 08, 2023

 

In this article I want to talk about 4 mistakes I made with our indoor playground licensing agreement, so you can hopefully avoid them in the future. 

And these tips will be relevant whether you’re leaning towards the franchising  or licensing route. if you're not sure if licensing or franchising your indoor playground is for you-- I have another article here you can check out!

Alright, so a little background and context. 

At this point in our journey, we are...

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Can I Send You My NEW Free 2024 "What's Working In The Indoor Play Industry" Guide?

I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!