Business, Marketing, and Life Advice for Play-Based Business Owners

As an indoor playground owner, I KNOW that it’s just in your blood to always want to create a safe and enjoyable environment for children and their families. 

However, despite your best efforts, there WILL come a time here and there when your customers just do nasty things. It’s usually not to attack you or your business personally– but it DOES happen.

So in this article, we are talking about one of the LEAST fun times to be a business owner– when a customer...

As the summer sun begins to shine, teachers eagerly await their well-deserved break from the classroom. It's the perfect time for an indoor playground owner to tap into this enthusiastic and adventurous demographic by offering special summer memberships geared towards teachers or anyone who will have more free time over the summer months.

Since many indoor playgrounds, especially in states with more mild summers, see a drastic decline in open play and parties during the summer, this...

Well, it’s May and that means field trip season is upon us.

Just the other day I chaperoned my son’s second grade field trip to the science museum and PHEW– it was a hectic day.

And it got me thinking about the various requests we would get at our indoor playground facility regarding field trips from daycares and preschools– as well as what worked, and what didn’t.

Because this is the beginning of the SLOWEST open play season here in New York, and for...

It’s April and that means it’s Autism awareness month! And while I already have an entire 5-episode series on better accommodating autistic kids and adults at your indoor playgrounds you can find beginning with episode 93 of the Profitable Play Podcast, there are a few more things I think are important to share, especially things I have noticed as I have been traveling a lot this year visiting different facilities and seeing even more of what works and what does not work.

Running an indoor playground business can be a fulfilling and exciting experience. However, it can also be challenging, as all of you listening likely know, especially when a CUSTOMER expresses an interest in opening a similar business in the same area. 

I talked about this a bit in my YouTube video recently and I was so shocked because I got SO many comments both in play maker society and on YouTube letting me know that hey, I’m not the ONLY one who feels this way. So I wanted to...

A few weeks back I interviewed the amazing Amanda Bybel on my podcast and on YouTube, and we talked about money mindset and we also discussed the different insecure attachment styles we may have with our business, and she also gave us some tips for moving towards a place of more confidence and a more secure attachment style so we can start charging what we’re worth, prioritizing and valuing our time, and really growing and scaling our businesses.

I loved the conversation so much...

In another recent article I shared how indoor playground and play cafe owners can establish an additional stream of revenue as a user generated content creator. And I started that article by diving into exactly WHY user generated content or UGC is so valuable to businesses in 2023 and beyond.

To summarize, utilizing UGG  is essential for marketing because it enables businesses to leverage the power of authentic, customer-created content to build trust,...

In this article we are talking about A.I. and chatGPT– something you’ve probably heard a TON about already in the news cycle. But if you haven’t, that’s OK– because we are going to start from the beginning.

The new tools available to us business owners are completely changing the game– and after testing them for MONTHS behind the scenes, I am ready to share my very best tips with you. 

And the best part? 

While there are a THOUSANDS...

If you own an indoor playground business, you likely already know that social media is a great way to reach out to potential customers and keep your existing ones engaged. But, to make a lasting impression, you need to make sure that your photos look professional and capture the essence of your brand. 

And I just want to give some tough love for a moment.

And this is meant with 100% love, but still tough love, because sometimes we all need it.

Recently I was doing some research for a...

The world of content creation has evolved at a rapid pace, with the power of user-generated content (UGC) playing an increasingly significant role in the success of businesses today, regardless of whether that business sells in-person or online. 

UGC refers to any type of content created by users, customers, or fans of a brand, including text, images, videos, and reviews. In this article we'll dive deep into how you can capitalize on this phenomenon and make money creating user-generated...